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Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene; Ruiz Molina, M. Eugenia; Berenguer … - In: The journal of product & brand management 25 (2016) 7, pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
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The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene; Ruiz-Molina, M. Eugenia; Berenguer … - In: Journal of relationship marketing : innovations and … 19 (2020) 4, pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
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Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.; Gil Saura, Irene; … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
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Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria; Moliner-Velázquez, Beatriz; Gil … - In: Tourism economics : the business and finance of tourism … 23 (2017) 2, pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
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Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene; … - In: The journal of services marketing 31 (2017) 2, pp. 131-141
Persistent link: https://www.econbiz.de/10011654602
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La utilidad de los criterios descriptivos como bases de segentación en el comercio business-to-consumer
Fuentes Blasco, María; Gil Saura, Irene - In: Información comercial española : ICE : revista de … 861 (2011), pp. 177-191
Persistent link: https://www.econbiz.de/10012107037
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Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene; Ruiz-Molina, María-Eugenia; … - In: Big data and innovation in tourism, travel, and …, (pp. 183-211). 2019
Persistent link: https://www.econbiz.de/10012006200
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Customer value in tourism and hospitality : broadening dimensions and stretching the value-satisfaction-loyalty chain
Gallarza, Martina G.; Arteaga, Francisco; Gil Saura, Irene - In: Tourism management perspectives : TMP 31 (2019), pp. 254-268
Persistent link: https://www.econbiz.de/10012113007
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Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: The journal of product & brand management 26 (2017) 6, pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
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Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz; Fuentes-Blasco, María; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 658-674
Persistent link: https://www.econbiz.de/10012120865