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Ratchford, Brian T.
91
Ratchford, Brian Thomas
49
Shankar, Venkatesh
16
Pan, Xing
14
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11
Talukdar, Debabrata
10
Luo, Lan
9
Kannan, P.K.
7
Lee, Myung-Soo
7
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6
Namin, Aidin
6
Aravindakshan, Ashwin
5
Kamakura, Wagner A.
5
Prasad, Ashutosh
5
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4
Gupta, Pola
4
Koukova, Nevena T.
4
Srinivasan, Narasimhan
4
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Adams, Michelle J.
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Jang, Sungha
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Journal of retailing
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International studies of the demand for energy : selected papers presented at a conference in the International Institute for Applied System Analysis 2361 Laxenburg, Austria
1
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Journal of Consumer Research
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Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
1
Marketing letters : a journal of research in marketing
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11
A descriptive analysis of publications in marketing science over its history
Murthi, B. P. S.
;
Rao, Ram C.
;
Ratchford, Brian Thomas
- In:
Marketing science
34
(
2015
)
6
,
pp. 779-786
Persistent link: https://www.econbiz.de/10011409984
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12
Role of advertising and consumer interest in the motion picture industry
Huang, Dongling
;
Strijnev, Andrei
;
Ratchford, Brian Thomas
- In:
Review of marketing science
13
(
2015
)
1
,
pp. 1-40
Persistent link: https://www.econbiz.de/10011378616
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13
How the explosion of customer data has redefined interactive marketing
Moe, Wendy W.
;
Ratchford, Brian Thomas
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 1-2
Persistent link: https://www.econbiz.de/10011873124
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14
Who searches where? : a new car buyer study
Dehdashti, Yashar
;
Ratchford, Brian Thomas
;
Namin, Aidin
- In:
Journal of marketing analytics : JMA
6
(
2018
)
2
,
pp. 44-52
Persistent link: https://www.econbiz.de/10011889257
Saved in:
15
Price-matching guarantees with endogenous consumer search
Jiang, Juncai
;
Kumar, Nanda
;
Ratchford, Brian Thomas
- In:
Management science : journal of the Institute for …
63
(
2017
)
10
,
pp. 3489-3513
Persistent link: https://www.econbiz.de/10011760520
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16
An empirical analysis of demand variations and markdown policies for fashion retailers
Namin, Aidin
;
Ratchford, Brian Thomas
;
Soysal, Gonca P.
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 126-136
Persistent link: https://www.econbiz.de/10011743187
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17
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
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18
Consumer search of multiple information sources and its impact on consumer price satisfaction
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchford, Brian Thomas
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 24-40
Persistent link: https://www.econbiz.de/10011777301
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19
Estimating the efficiency of consumer choices of new automobiles
Gupta, Pola
- In:
Journal of economic psychology : research in economic …
13
(
1992
)
3
,
pp. 375-397
Persistent link: https://www.econbiz.de/10001132246
Saved in:
20
On estimating market efficiency
Ratchford, Brian Thomas
- In:
Journal of consumer policy : consumer issues in law, …
15
(
1992
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10001137450
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