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From measurement scale to sentiment scale : examining the effect of sensory experiences on online review rating behavior

Mehraliyev, Fuad; Kirilenko, Andrei; Choi, Youngjoon - In: Tourism management : research, policies, practice 79 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012237264

Price competition online : platforms vs. branded websites

Loginova, Oksana - 2021

Persistent link: https://www.econbiz.de/10012659099

Price competition online : platforms vs. branded websites

Loginova, Oksana - 2019

Persistent link: https://www.econbiz.de/10012116507

The effect of individual online reviews on purchase likelihood

Vana, Prasad; Lambrecht, Anja - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 708-730

Persistent link: https://www.econbiz.de/10012623403

BBVA big data on online credit card transactions : the patterns of domestic and cross-border e-commerce

OECD - 2019

This report uses a standard gravity setup to analyse the determinants of e-commerce, using data on online credit card payments by private Spanish customers of the multinational bank BBVA. The results show that the gravity model applies well to credit card payments, explaining up to 95% of the...

Persistent link: https://www.econbiz.de/10012101299