significant effect on product and brand character recognition, Product-Brand Character Association and brand preference. The …

The psychographic variables like emotions associated with the brand image constitute the personality of a brand …. Although the experiences of the consumers with the brand cultivate such personality, advertising plays a dominant role in … belief that individual difference in brand preference or choice behavior are caused by personality differences has not always …

Objective – The purpose of this study to determine Endorsers of FMCG effect on Buying Decision and Brand Loyalty in …. The purchase and brand loyalty FMCG products with their advertising endorser in television.Methodology/Technique – This … like the product so that brand loyalty will be achieved. If a customer has made a purchase decision, and loyal to a brand …

Little is known about how different types of advertising affect brand attitudes. We investigate the relationships … between three brand attitude variables (perceived quality, perceived value and recent satisfaction) and three types of … advertising (national traditional, local traditional and digital). The data represent ten million brand attitude surveys and $264 …

The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand …'s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous …

The phenomenon of internet influencers is among the most discussed issues in marketing to children. The amount of time … children spend on the internet increases every year, which increases the risk of becoming the target of influencer marketing …. Studying the impact of influencers on children is of great importance not only for marketers, but also for parents responsible …

significant effect on product and brand character recognition, Product-Brand Character Association and brand preference. The …