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Service marketing and management: capacity as a strategic marketing variable
Shugan, Steven M. - In: Handbook of marketing, (pp. 484-512). 2006
Persistent link: https://www.econbiz.de/10003335274
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Editorial: Introduction to the special classics issue
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 9-11
Persistent link: https://www.econbiz.de/10003709037
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Market structure research
Shugan, Steven M. - In: The history of marketing science, (pp. 129-164). 2014
Persistent link: https://www.econbiz.de/10010415908
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Implicit understandings in channels of distribution
Shugan, Steven M. - In: Management science : journal of the Institute for … 31 (1985) 4, pp. 435-460
Persistent link: https://www.econbiz.de/10001015684
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Estimating brand positioning maps using supermarket scanning data
Shugan, Steven M. - In: Journal of marketing research : JMR 24 (1987) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10001020986
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Product assortment in a triopoly
Shugan, Steven M. - In: Management science : journal of the Institute for … 35 (1989) 3, pp. 304-320
Persistent link: https://www.econbiz.de/10001063825
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A Mathematical Programming Model for Optimal Product Line Structuring
Shugan, Steven M.; Balachandran, V. - 1977
Persistent link: https://www.econbiz.de/10012235081
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Efficient Measurement of Consumer Preference Functions: A General Theory for Intensity of Preference
Hauser, John R.; Shugan, Steven M. - 1977
Persistent link: https://www.econbiz.de/10012235101
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Advance selling theory
Xie, Jinhong; Shugan, Steven M. - In: Handbook of pricing research in marketing, (pp. 451-476). 2009
Persistent link: https://www.econbiz.de/10003819767
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Managing channel profits
Jeuland, Abel P.; Shugan, Steven M. - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10003709027