Belwal, Rakesh; Belwal, Shweta - In: International Journal of Retail & Distribution Management 42 (2014) 8, pp. 717-732
Purpose – Hypermarkets have emerged as an important retail format in many parts of the world. The purpose of this paper … purchasing behaviour. Findings – By offsetting traditional markets, hypermarkets have emerged as one of the important retail … policy makers, town planners, and retailers better understand, plan, and evolve a consumer friendly retail sector. The …