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Customer engagement and value co-creation/destruction : the internal fostering and hindering factors and actors in the tourist/hotel experience

Nangpiire, Clement; Silva, Joaquim; Alves, Helena - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 173-188

Persistent link: https://www.econbiz.de/10013277397

Social Marketing and Sustainable Development Goals (SDGs) : Case Studies for a Global Perspective

Galan-Ladero, M. Mercedes (ed.); Alves, Helena (ed.) - 2023

Introduction -- Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs) -- Part I: Cases on Social Inequality -- Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan -- Case 2: “NO ES DE HOMBRES” (That’s Not Manly) A Campaign for...

Persistent link: https://www.econbiz.de/10014282823

Can higher education institutions' stakeholders drive regional sustainable development? : yes, they can?!

Pedro, Eugenia de Matos; Leitão, João; Alves, Helena - In: IEEE transactions on engineering management : EM 70 (2023) 10, pp. 3421-3433

Persistent link: https://www.econbiz.de/10014387985

Social marketing and online social support structure in contexts of treatment uncertainty

Baptista, Nuno; Pinho, José Carlos; Alves, Helena - In: Journal of nonprofit & public sector marketing 34 (2022) 3, pp. 311-350

Persistent link: https://www.econbiz.de/10013359083

Craft beer : a systematic literature review and research agenda

Nave, Edgar; Duarte, Paulo; Rodrigues, Ricardo Gouveia; … - In: International journal of wine business research 34 (2022) 2, pp. 278-307

Persistent link: https://www.econbiz.de/10013361903

The role of absorptive capacity and organizational unlearning in the link between social media and service dominant orientation

Ortega-Gutiérrez, Jaime; Cepeda-Carrión, Ignacio; … - In: Journal of knowledge management 26 (2022) 4, pp. 920-942

Persistent link: https://www.econbiz.de/10013380881

Galan-Ladero, M. Mercedes (ed.); … - 2021

Persistent link: https://www.econbiz.de/10012395722

Conceptualizing social entrepreneurship : perspectives from the literature

Ferreira, João J. M.; Fernandes, Cristina I.; … - In: International review on public and non-profit marketing 14 (2017) 1, pp. 73-93

Persistent link: https://www.econbiz.de/10011916329

Case studies on social marketing : a global perspective

Galan-Ladero, M. Mercedes (ed.); Alves, Helena (ed.) - 2019

Persistent link: https://www.econbiz.de/10011973984

Main determinants of new services development in ICT firms : a theoretical approach

Mainardes, Emerson; Mattos, Carlos; Alves, Helena - In: The international journal of management science and … (2016) 21, pp. 1-14

Although there are several studies about innovation and New Services Development (NSD), investigations about innovation in ICT firms are rare, in particular identifying the attributes that generate NSD in ICT firms in a single study. Thus, the objective of this research was to identify the...

Persistent link: https://www.econbiz.de/10011563119