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The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana; Kelley, James B.; Riefler, Petra; Lee, Julie A. - In: Journal of international marketing 21 (2013) 2, pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
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Multinational enterprises' global competitiveness through emerging markets strategies and integration in global innovation networks
Ujjual, Vandana; Patel, Parimal - In: Innovation and development 3 (2013) 2, pp. 297-312
Persistent link: https://www.econbiz.de/10010229999
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Islamic marketing at the Nexus of global markets-religions-poltics and implications for research
Ger, Güliz - In: Marketing theory 13 (2013) 4, pp. 497-503
Persistent link: https://www.econbiz.de/10010233262
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New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 67 (2014) 3, pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
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Situated bottom of the pyramic markets and the multinational corporation
Faulconbridge, James R. - In: Marketing theory 13 (2013) 3, pp. 393-396
Persistent link: https://www.econbiz.de/10009790630
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Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna; Gabrielsson, Peter - In: International business review : the official journal of … 22 (2013) 6, pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
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Groupon's growth and globalization strategy : structural and technological implications of international markets
Hughes, Suzaan; Breytenbach, Chantal - In: International business and economics research journal 12 (2013) 12, pp. 1589-1604
Persistent link: https://www.econbiz.de/10010248960
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Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 69 (2016) 3, pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
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Dispersed knowledge with in markets and companies
Haron, Abbott Jason - In: Inventi impact: SMEs (2015) 4, pp. 206-207
Persistent link: https://www.econbiz.de/10011546307