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Globalisierung und internationales Marketing: Wer treibt Wen?
Lange, Manfred - In: Jahrbuch der Absatz- und Verbrauchsforschung 49 (2003) 2, pp. 128-143
Persistent link: https://www.econbiz.de/10001776626
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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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International business : the challenge of global competition
Ball, Donald A. (contributor) - 2004 - 9th ed
Persistent link: https://www.econbiz.de/10001715705
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Chancen und Risiken der Internationalisierung von Franchisesystemen : Studie
Ahlert, Dieter; Wunderlich, Maren; Ziegler, Jens - 2002
Persistent link: https://www.econbiz.de/10001718839
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Marketing, tecnologia, globalizzazione : le sfide della competizione globale e delle tecnologie digitali per il marketing
Buzzavo, Leonardo; Stocchetti, Andrea - 2000
Persistent link: https://www.econbiz.de/10001584383
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Business without borders : a strategic guide to global marketing
DePalma, Donald A. - 2002
Persistent link: https://www.econbiz.de/10001653671
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Global marketing
Hennessey, H. David - In: Globalization: the external pressures, (pp. 195-222). 2001
Persistent link: https://www.econbiz.de/10001676732
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No logo : no space, no choice, no jobs
Klein, Naomi - 2002 - [Nachdr.]
Persistent link: https://www.econbiz.de/10001705702
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The antecedents and consequences of integrated global marketing
Sheth, Jagdish N.; Parvatiyar, Atul - In: Best practices in international marketing, (pp. 3-15). 2002
Persistent link: https://www.econbiz.de/10001680872
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Marketing standardization within global industries : an empirical study of performance implications
O'Donnell, Sharon I.; Jeong, Insik - In: Best practices in international marketing, (pp. 358-373). 2002
Persistent link: https://www.econbiz.de/10001680924