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Purpose: This research aim to investigate the influence of service quality attributes towards customers' loyalty on health insurance products. In addition, this research also tested the mediation role of perceived value in between service quality and customers' loyalty on health insurance...
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value perceived. The impact of service empathy on customer satisfaction in FSC is significantly diverse from LCC. Several … satisfaction, and customer loyalty and divided service quality into five dimensions. The findings show that assurance, empathy, and …, responsiveness, and tangibility of the service quality are the pre-conditions of customer satisfaction. However, only the reliability …
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