//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of government campaig...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
79,183
Consumer behaviour
78,750
Markenführung
17,036
Brand management
17,013
Markenimage
10,875
Brand image
10,660
Theorie
9,992
Theory
9,822
Beziehungsmarketing
9,578
Relationship marketing
9,567
Markenartikel
9,130
Brand
8,035
Kundenzufriedenheit
5,633
Customer satisfaction
5,632
Deutschland
5,506
USA
5,472
Online-Handel
5,467
Online retailing
5,453
Social Web
5,445
Social web
5,440
United States
5,259
Online-Marketing
5,111
Internet marketing
5,056
Germany
4,923
Einzelhandel
4,417
Dienstleistungsqualität
4,384
Service quality
4,382
Retail trade
4,312
Werbewirkung
4,109
Advertising effects
4,050
Electronic Commerce
3,657
Verbraucherverhalten
3,573
Marketingmanagement
3,568
Marketing management
3,530
E-commerce
3,518
Werbung
3,446
Experiment
3,382
Advertising
3,303
Emotion
3,289
Preismanagement
2,900
more ...
less ...
Online availability
All
Undetermined
31,970
Free
21,112
Type of publication
All
Article
64,994
Book / Working Paper
33,231
Journal
233
Other
24
Type of publication (narrower categories)
All
Article in journal
55,780
Aufsatz in Zeitschrift
55,780
Graue Literatur
8,186
Non-commercial literature
8,186
Aufsatz im Buch
7,550
Book section
7,550
Working Paper
6,945
Arbeitspapier
6,415
Hochschulschrift
3,530
Thesis
2,447
Collection of articles of several authors
1,529
Sammelwerk
1,529
Aufsatzsammlung
987
Case study
775
Fallstudie
775
Conference paper
593
Konferenzbeitrag
593
Bibliografie enthalten
458
Bibliography included
458
Dissertation u.a. Prüfungsschriften
435
Konferenzschrift
429
Collection of articles written by one author
338
Sammlung
338
Lehrbuch
333
Textbook
278
Reprint
254
Conference proceedings
215
Amtsdruckschrift
189
Government document
189
Ratgeber
159
Guidebook
146
Article
143
Handbook
93
Handbuch
93
Statistik
93
Systematic review
87
Übersichtsarbeit
87
Statistics
78
Forschungsbericht
58
Market information
56
more ...
less ...
Language
All
English
85,449
German
10,117
Undetermined
1,994
French
432
Polish
134
Spanish
112
Italian
97
Russian
47
Swedish
43
Danish
31
Portuguese
28
Dutch
26
Lithuanian
24
Norwegian
22
Finnish
17
Hungarian
17
Romanian
12
Slovak
11
Czech
7
Croatian
7
Indonesian
7
Serbian
7
Slovenian
5
Bulgarian
4
Kazakh
3
Multiple languages
3
Arabic
2
Chinese
2
Bosnian
1
Valencian
1
Japanese
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
167
Burmann, Christoph
160
Huber, Frank
149
Bauer, Hans H.
117
Belk, Russell W.
116
Han, Heesup
116
Herrmann, Andreas
102
Grunert, Klaus G.
101
Mattila, Anna S.
100
Wiedmann, Klaus-Peter
100
Baumgarth, Carsten
97
Gierl, Heribert
95
Phau, Ian
92
Bruhn, Manfred
88
Melewar, T. C.
86
Lusk, Jayson L.
85
Meffert, Heribert
84
Sheth, Jagdish N.
83
Keller, Kevin Lane
78
Usman, Osly
78
Loureiro, Sandra Maria Correia
76
Foxall, Gordon R.
73
Sattler, Henrik
72
Bagozzi, Richard P.
71
Khare, Arpita
71
Ahlert, Dieter
69
Grewal, Dhruv
69
Septianto, Felix
69
Dwivedi, Yogesh Kumar
68
Wansink, Brian
68
Nayga, Rodolfo M.
67
Pelsmacker, Patrick de
67
Rajagopal
67
Tomczak, Torsten
67
Verhoef, Peter C.
67
Paul, Justin
66
Stavins, Joanna
66
Agarwal, Sumit
64
Ko, Eunju
63
Bang, Nguyen
62
more ...
less ...
Institution
All
National Bureau of Economic Research
547
Springer Fachmedien Wiesbaden
236
OECD
49
Verlag Dr. Kovač
44
American Marketing Association
38
Université Paris-Dauphine (Paris IX)
35
IGI Global
33
International Energy Agency
30
Information Resources Management Association
29
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
29
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
European Association of Agricultural Economists - EAAE
27
Books on Demand GmbH <Norderstedt>
25
Haufe-Lexware GmbH & Co. KG
22
Edward Elgar Publishing
20
Friedrich-Schiller-Universität Jena
18
Nordic Council of Ministers
16
Nomos Verlagsgesellschaft
15
Universität Mannheim
15
INSEAD
14
Springer International Publishing
14
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Markenverband
13
Christian-Albrechts-Universität zu Kiel
12
RWTH Aachen
12
Springer Gabler <Firma>
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Europäische Kommission / Gemeinsame Forschungsstelle
11
Université Paris-Dauphine
11
Österreichisches Institut für Wirtschaftsforschung
11
Campus Verlag
10
European University Institute / Department of Economics
10
Helmut-Schmidt-Universität
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Erasmus Research Institute of Management
9
Gesellschaft für Ökologische Kommunikation mbH
9
NetLibrary, Inc
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,246
Journal of retailing and consumer services
1,979
International journal of consumer studies
770
International journal of hospitality management
761
Psychology & marketing
717
The journal of brand management : an international journal
702
SpringerLink / Bücher
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
NBER working paper series
546
The journal of product & brand management
505
Working paper / National Bureau of Economic Research, Inc.
459
Journal of marketing research : JMR
429
Asia Pacific journal of marketing and logistics
421
European journal of marketing : EJM
417
NBER Working Paper
402
Tourism management : research, policies, practice
387
Journal of travel and tourism marketing
385
Journal of marketing management : MM
377
Management science : journal of the Institute for Operations Research and the Management Sciences
366
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
Journal of marketing
352
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
343
Journal of retailing
338
Journal of marketing communications
333
Journal of international consumer marketing
331
Journal of fashion marketing and management
320
Marketing letters : a journal of research in marketing
318
Cogent business & management
313
International journal of retail & distribution management
310
Journal of the Academy of Marketing Science
305
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of consumer behaviour : an international research review
302
The journal of consumer marketing
300
The international review of retail, distribution and consumer research
299
Marketing intelligence & planning
294
International journal of contemporary hospitality management
288
The journal of services marketing
278
Journal of business ethics : JOBE
274
Technological forecasting & social change : an international journal
273
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
270
more ...
less ...
Source
All
ECONIS (ZBW)
94,511
USB Cologne (EcoSocSci)
2,021
RePEc
968
EconStor
733
BASE
152
OLC EcoSci
47
USB Cologne (business full texts)
22
Other ZBW resources
20
ArchiDok
8
more ...
less ...
Showing
211
-
220
of
98,482
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
211
Exploring the impact of employees' self-concept,
brand
identification and
brand
pride on
brand
citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
212
Relationship of product claims between private label and national brands : the influence of private label penetration
Stanton, John L.
;
Wiley, James B.
;
Hooker, Neal H.
; …
- In:
International journal of retail & distribution management
43
(
2015
)
9
,
pp. 815-830
Persistent link: https://www.econbiz.de/10011456576
Saved in:
213
Chocolate brands and preferences of Chinese consumers
Mo, Di
;
Rozelle, Scott
;
Zhang, Linxiu
- In:
The economics of chocolate
,
(pp. 170-179)
.
2016
Persistent link: https://www.econbiz.de/10011459188
Saved in:
214
An integrated model of customer-
brand
engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
215
The magic of "great" linked to product names
Martínez, Jose A.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011459526
Saved in:
216
Positive affectivity as a predictor of consumers' propensity to be
brand
loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
217
Exploring the literal effect of COO for a new
brand
: a conjoint analysis approach
Coskun, Merve
;
Burnaz, Sebnem
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
Saved in:
218
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
219
An investigation of antecedents and consequences of
brand
love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
Saved in:
220
Influencing the willingness to pay for private labels : the role of branding
Kandapa Thanasuta
;
Metharom, Rinrada
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011471598
Saved in:
First
Prev
18
19
20
21
22
23
24
25
26
27
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->