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Exploring a functional approach to attitudinal brand loyalty

Russell-Bennett, Rebekah; Härtel, Charmine E. J.; … - In: Australasian marketing journal 21 (2013) 1, pp. 43-51

Persistent link: https://www.econbiz.de/10009697615

Brand credibility, customer loyalty and the role of religious orientation

Alam, Abdullah; Arshad, M. Usman; Shabbir, Sayyed Adnan - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 583-598

Persistent link: https://www.econbiz.de/10009659858

Explaining love of wine brands

Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343

Persistent link: https://www.econbiz.de/10009621071

Investigating the drivers of consumer intention to buy manufacturer brands

Walsh, Gianfranco; Shiu, Edward; Hassen, Louise M. - In: The journal of product & brand management 21 (2012) 5, pp. 328-340

Persistent link: https://www.econbiz.de/10009625064

An alternative measure of relative brand attitudes

Ishida, Chiharu; Taylor, Steven A. - In: The journal of product & brand management 21 (2012) 5, pp. 317-327

Persistent link: https://www.econbiz.de/10009625070

Predicting adolescents' apparel brand preferences

Rhee, Jongeun; Johnson, Kim K. P. - In: The journal of product & brand management 21 (2012) 4, pp. 255-164

Persistent link: https://www.econbiz.de/10009625131

Wirkungen von Markenkrisen : eine Analyse aus verhaltenswissenschaftlicher Perspektive

Weyler, Stephan - 2013

Persistent link: https://www.econbiz.de/10009706293

Advertising effectiveness on brand judgment and consumer preference in purchasing decision in Pakistan

Latif, Abdul; Seyd, Anwar Ali Shah G.; Halepoto, Ali Hassan - 2012

The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan … outcomes may be carried over to associated ads and brand judgments. This paper has also aligned social identity theory with the … integrated tradition of understanding gender. The results show that advertising has positive impact on brand judgment …

Persistent link: https://www.econbiz.de/10009712729

Relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self-consciousness

Workman, Jane E.; Lee, Seung-hee - In: International journal of consumer studies 37 (2013) 2, pp. 206-213

Persistent link: https://www.econbiz.de/10009723223

Consumer response to point of purchase advertising for local brands

Collart, Alba J.; Palma, Marco A.; Carpio, Carlos E. - In: Journal of agricultural and applied economics 45 (2013) 2, pp. 229-242

Persistent link: https://www.econbiz.de/10009757133