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Exploring values affecting e-learning adoption from the user-generated-content : a consumption-value-theory perspective
Ray, Arghya; Bala, Pradip Kumar; Dwivedi, Yogesh Kumar - In: Journal of strategic marketing 29 (2021) 5, pp. 430-452
Persistent link: https://www.econbiz.de/10012588438
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Writing an impactful review article : what do we know and what do we need to know? : editorial
Paul, Justin; Merchant, Altaf; Dwivedi, Yogesh Kumar; … - In: Journal of business research : JBR 133 (2021), pp. 337-340
Persistent link: https://www.econbiz.de/10012590300
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Addressing algorithmic bias in ai-driven customer management
Akter, Shahriar; Dwivedi, Yogesh Kumar; Biswas, Kumar; … - In: Journal of global information management 29 (2021) 6, pp. 1-27
Persistent link: https://www.econbiz.de/10012614487
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Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 147 (2022), pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
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Why do consumers buy impulsively during live streaming? : a deep learning-based dual-stage SEM-ANN analysis
Lo, Pei-San; Dwivedi, Yogesh Kumar; Tan, Garry Wei-Han; … - In: Journal of business research : JBR 147 (2022), pp. 325-337
Persistent link: https://www.econbiz.de/10013271505
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Interactive voice assistants : does brand credibility assuage privacy risks?
Jain, Shilpi; Basu, Sriparna; Dwivedi, Yogesh Kumar; … - In: Journal of business research : JBR 139 (2022), pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
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Investigating environmental sustainability in small family-owned businesses : integration of religiosity, ethical judgment, and theory of planned behavior
Singh, Gurmeet; Sharma, Shavneet; Sharma, Rashmini; … - In: Technological forecasting & social change : an … 173 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013203573
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Algorithmic bias in machine learning-based marketing models
Akter, Shahriar; Dwivedi, Yogesh Kumar; Sajib, Shahriar; … - In: Journal of business research : JBR 144 (2022), pp. 201-216
Persistent link: https://www.econbiz.de/10013184968
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How does remote analytics empowerment capability payoff in the emerging industrial revolution?
Motamarri, Saradhi; Akter, Shahriar; Hossain, Md Afnan; … - In: Journal of business research : JBR 144 (2022), pp. 1163-1174
Persistent link: https://www.econbiz.de/10013185086
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Digitally enabled value co-creation at the bottom of the pyramid : editorial
Roy, Sanjit; Dey, Bidit Lal; Dwivedi, Yogesh Kumar - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 813-815
Persistent link: https://www.econbiz.de/10012607844