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Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo; Yit Sean Chong - In: Psychology & marketing 35 (2018) 9, pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
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Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types
Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 769-778
Persistent link: https://www.econbiz.de/10011927138
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Exploring the effects of status demotion in hierarchical loyalty programs
Banik, Shanta - In: Journal of strategic marketing 31 (2023) 5, pp. 1087-1106
Persistent link: https://www.econbiz.de/10014305081
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Loyalty programs in e-commerce and their perception by the young adult internet population
Tahal, Radek - In: Central European business review : CEBR 3 (2014) 2, pp. 7-13
Persistent link: https://www.econbiz.de/10010408384
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Status und Kundenbindung
Zimmermann, Jens - 2013
Persistent link: https://www.econbiz.de/10009754091
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Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio; Pontes, Nicolas; Thomas, Dominic; … - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
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Status demotion in hierarchical loyalty programs and its effects on switching : identifying mediators an moderators in the Chinese context
Banik, Shanta; Gao, Yongqiang; Rabbanee, Fazlul K. - In: Journal of business research : JBR 96 (2019), pp. 125-134
Persistent link: https://www.econbiz.de/10011980730
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Investigating status demotion in hierarchical loyalty programs
Ramaseshan, B.; Ouschan, Robyn - In: The journal of services marketing 31 (2017) 6, pp. 650-661
Persistent link: https://www.econbiz.de/10011801641
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Do loyalty cards enhance loyalty in the pharmaceutical sector?
Marques, Susana Henriques; Cardoso, Margarida G. M. S.; … - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 143-162
Persistent link: https://www.econbiz.de/10011820581
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Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie; Raab, Carola; Tanford, Sarah; Kim, Yen-Soon - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 2, pp. 198-224
Persistent link: https://www.econbiz.de/10011282979