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Navigating between the plots : a narratological and ethical analysis of business-related conspiracy theories (BrCTs)

Alemany Oliver, Mathieu - In: Journal of business ethics : JBE 175 (2022) 2, pp. 265-288

Persistent link: https://www.econbiz.de/10012795281

Conducting ethical research in marketing

Alemany Oliver, Mathieu - In: The SAGE handbook of marketing ethics, (pp. 74-90). 2021

Persistent link: https://www.econbiz.de/10012304717

Accumulative vs. appreciative expressions of materialism : revising materialism in light of Polish simplifiers and new materialism

Kramarczyk, Justyna; Alemany Oliver, Mathieu - In: Journal of business ethics : JBE 175 (2022) 4, pp. 701-719

At a time when it is critically important to preserve natural resources and reduce the amount of man-made pollution, this article explores other potentials for materialism in today’s market economies. Based on a two-year ethnography in Poland, we learn from simplifiers who denounce current...

Persistent link: https://www.econbiz.de/10013269755

How believing in brand conspiracies shapes relationships with brands

Lunardo, Renaud; Alemany Oliver, Mathieu; Shepherd, Steven - In: Journal of business research : JBR 159 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014287641

Generation M: young Muslims changing the world

Alemany Oliver, Mathieu - In: European Journal of Marketing 51 (2017) 9/10, pp. 1768-1770

Persistent link: https://www.econbiz.de/10014723720

Reshaping markets through collective marketing strategies : lesson from the textile industry

Golfetto, Francesca; Rinallo, Diego - In: Strategic market creation : a new perspective on …, (pp. 97-123). 2008

Persistent link: https://www.econbiz.de/10003732334

Does advertising spending influence media coverage of the advertiser?

Rinallo, Diego; Basuroy, Suman - In: Journal of marketing 73 (2009) 6, pp. 33-46

Persistent link: https://www.econbiz.de/10003901094

Exploring visitor experiences at trade shows

Rinallo, Diego; Borghini, Stefania; Golfetto, Francesca - In: The journal of business & industrial marketing 25 (2010) 4, pp. 249-258

Persistent link: https://www.econbiz.de/10003976049

Internationalization and knowledge-based strategies of European trade show organizers in Asia : the case of Messe Frankfurt

Rinallo, Diego; Golfetto, Francesca - In: Temporary knowledge ecologies : the rise of trade fairs …, (pp. 67-92). 2015

Persistent link: https://www.econbiz.de/10010532527

The evolution of trade show systems : lessons from Europe

Golfetto, Francesca; Rinallo, Diego - In: Temporary knowledge ecologies : the rise of trade fairs …, (pp. 42-66). 2015

Persistent link: https://www.econbiz.de/10010532528