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Social media development paths in banks
Angelini, Antonella; Ferretti, Paola; Ferrante, Gabriele; … - In: Journal of promotion management : JPM 23 (2017) 3, pp. 345-358
Persistent link: https://www.econbiz.de/10011729563
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Investigating the role of consumers participation in social media marketing communications and consumer loyalty in the tourism industry
Kushwaha, Bijay Prasad - In: International journal of business information systems : … 46 (2024) 2, pp. 274-287
Persistent link: https://www.econbiz.de/10015061841
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Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie; Grabner-Kräuter, Sonja; Breitenecker, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
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Digital resources and approaches adopted by user-centred museums : the growing impact of the Internet and social media
Solima, Ludovico - In: Handbook of research on management of cultural products …, (pp. 181-199). 2014
Persistent link: https://www.econbiz.de/10010348383
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia; Raquel, Cristiana; Nunan, Daniel - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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Social media monitoring : paradigm shift in CRM
Thute, Charudatta - In: International journal of electronic customer … 7 (2013) 3/4, pp. 231-238
Persistent link: https://www.econbiz.de/10010396369
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Treat your customers as equals : fostering customer collaboration through social media
Ellonen, Hanna-Kaisa; Kosonen, Miia - In: International journal of electronic marketing and … 3 (2010) 3, pp. 221-240
Persistent link: https://www.econbiz.de/10009234918