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The impact of crisis response strategy, crisis type, and corporate social responsibility on post-crisis consumer trust and purchase intention
Hegner, Sabrina; Beldad, Ardion D.; Kraesgenberg, Anne-Lotte - In: Corporate reputation review : an international journal 19 (2016) 4, pp. 357-370
Persistent link: https://www.econbiz.de/10011602646
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How to conduct CSR activities to build consumer trust and corporate reputation in Covid-19 pandemic?
Nguyen Thao Thi Phuong; Nguyen Anh Van - In: Asian Academy of Management journal 29 (2024) 1, pp. 143-171
The world has changed dramatically since the emergence of the coronavirus disease 2019 (Covid-19) pandemic. This crisis has put companies under the test for their commitment to moral business conduct and corporate social responsibility (CSR). Facing the challenges for survival as well as...
Persistent link: https://www.econbiz.de/10014562824
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An empirical examination of the link between CSR and consumer purchase behaviour
Singh, Anupam; Gundala, Raghava Rao; Singh, Seema - In: International journal of services technology and … 28 (2023) 5/6, pp. 316-334
Persistent link: https://www.econbiz.de/10014442322
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Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
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Creating consumer confidence in CSR communications
Berens, Guido A. J. M.; Popma, Wybe T. - In: Communicating corporate social responsibility : …, (pp. 383-403). 2014
Persistent link: https://www.econbiz.de/10010346506
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The influence of contrasting values on consumer receptiveness to ethical information and ethical choices
Osburg, Victoria-Sophie; Akhtar, Pervaiz; Yoganathan, … - In: Journal of business research : JBR 104 (2019), pp. 366-379
Persistent link: https://www.econbiz.de/10012105050
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Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity : the mediating role of green trust
Bang Nguyen Viet; Cong Thanh Tran - In: Cogent business & management 11 (2024) 1, pp. 1-18
The study investigated the effect of corporate social responsibility (CSR) and green advertising receptivity (GAR) on …
Persistent link: https://www.econbiz.de/10014534547
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Corporate social responsibilities, consumer trust and corporate reputation : South Korean consumers' perspectives
Park, Jongchul; Lee, Hanjoon; Kim, Chankon - In: Journal of business research : JBR 67 (2014) 3, pp. 295-302
Persistent link: https://www.econbiz.de/10010245265
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A study of the impact of corporate social responsibility and price image on retailer personality and consumers' reactions (satisfaction, trust and loyalty to the retailer)
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 21 (2014) 4, pp. 630-642
Persistent link: https://www.econbiz.de/10010388515
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The process of CSR communication-culture-specific or universal? : focusing on mainland China and Hong Kong consumers
Kim, Sora - In: International journal of business communication : IJBC … 59 (2022) 1, pp. 56-82
Persistent link: https://www.econbiz.de/10012703095