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Morphing banner advertising
Urban, Glen L.; Liberali, Guilherme; MacDonald, Erin; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
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Examining regulatory focus in the information processing of imagery and analytical advertisements
Roy, Rajat; Phau, Ian - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 371-381
Persistent link: https://www.econbiz.de/10010469994
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Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika; Sreejesh, S. - In: Journal of Indian business research 7 (2015) 3, pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
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Imagery fluency and narrative advertising effects
Chang, Chingching - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 54-68
Persistent link: https://www.econbiz.de/10009738745
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Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook; Mishra, Sanjay; Wang, Ze; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
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Restaurant information cues, Diners' expectations, and need for cognition : experimental studies of online-to-offline mobile food ordering
Xu, Xianying; Huang, Yinghua - In: Journal of retailing and consumer services 51 (2019), pp. 231-241
Persistent link: https://www.econbiz.de/10012115130
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Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
Maier, Erik; Dost, Florian - In: Journal of retailing and consumer services 45 (2018), pp. 207-220
Persistent link: https://www.econbiz.de/10011929990
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Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli; Huang, Yunhui; Wyer, Robert S.; Shen, Hao - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
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Overcoming lower imagery ability through process priming
Ostinelli, Massimiliano; Böckenholt, Ulf - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 799-812
Persistent link: https://www.econbiz.de/10011792402
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Influence of sales promotion on impulse buying : a dual process approach
Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; … - In: Journal of promotion management : innovations in … 28 (2022) 8, pp. 1212-1234
Persistent link: https://www.econbiz.de/10013417003