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When does product brand matter...
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Konsumentenverhalten
79,055
Consumer behaviour
78,623
Children
18,368
Kinder
18,221
Markenführung
16,997
Brand management
16,975
Markenimage
10,848
Theorie
10,764
Brand image
10,633
Theory
10,563
Beziehungsmarketing
9,698
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9,686
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9,114
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8,020
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7,668
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7,152
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7,149
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6,236
Kundenzufriedenheit
5,643
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5,640
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5,512
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5,507
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5,464
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5,450
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5,268
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5,209
Einzelhandel
4,433
Dienstleistungsqualität
4,416
Service quality
4,413
Werbewirkung
4,355
Retail trade
4,325
Advertising effects
4,294
Gesundheit
4,228
Health
4,157
Marketingmanagement
3,808
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3,775
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3,768
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3,705
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3,665
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31,899
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12,867
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8,408
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2,673
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Sutter, Matthias
199
Esch, Franz-Rudolf
169
Burmann, Christoph
160
Huber, Frank
150
Heckman, James J.
129
Bauer, Hans H.
121
Salvanes, Kjell G.
119
Belk, Russell W.
116
Han, Heesup
116
Currie, Janet
112
Wiedmann, Klaus-Peter
107
Herrmann, Andreas
102
Grunert, Klaus G.
101
Currie, Janet M.
100
Mattila, Anna S.
99
Gierl, Heribert
97
Baumgarth, Carsten
96
Bruhn, Manfred
94
Phau, Ian
92
Black, Sandra E.
86
Devereux, Paul J.
86
Meffert, Heribert
86
Melewar, T. C.
86
Lusk, Jayson L.
85
Nayga, Rodolfo M.
83
Sheth, Jagdish N.
83
Usman, Osly
82
Behrman, Jere R.
78
Keller, Kevin Lane
78
Falk, Armin
76
Glätzle-Rützler, Daniela
75
Loureiro, Sandra Maria Correia
75
Pelsmacker, Patrick de
75
Bhalotra, Sonia R.
73
Foxall, Gordon R.
73
Kaestner, Robert
72
Sattler, Henrik
72
Bagozzi, Richard P.
71
Chen, Xi
71
Khare, Arpita
71
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1,191
Springer Fachmedien Wiesbaden
264
eSocialSciences
148
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121
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76
International Food Policy Research Institute (IFPRI)
62
Mathematica Policy Research
57
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
51
Institute for the Study of Labor (IZA)
46
Verlag Dr. Kovač
46
World Bank Group
43
American Marketing Association
38
Université Paris-Dauphine (Paris IX)
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IGI Global
35
International Labour Organization (ILO), United Nations
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SOEP-IS Group
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Information Resources Management Association
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International Energy Agency
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28
Institut für Demoskopie Allensbach
28
European Association of Agricultural Economists - EAAE
27
Books on Demand GmbH <Norderstedt>
26
Center for Research on Child Wellbeing, Woodrow Wilson School of Public and International Affairs
23
Deutsches Komitee für UNICEF
22
Edward Elgar Publishing
22
Haufe-Lexware GmbH & Co. KG
22
Labor and Population Program, RAND
22
Nordic Council of Ministers
21
Deutsches Institut für Wirtschaftsforschung / Projektgruppe Das Sozio-Ökonomische Panel
20
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18
Nomos Verlagsgesellschaft
17
Universität Mannheim
17
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15
Forschungsinstitut zur Zukunft der Arbeit
15
Maxwell Graduate School of Citizenship and Public Affairs
15
Springer Gabler <Firma>
15
Gesellschaft für Konsum-, Markt- und Absatzforschung
14
INSEAD
14
Organisation for Economic Co-operation and Development
14
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Journal of business research : JBR
2,269
Journal of retailing and consumer services
1,986
NBER working paper series
1,188
Discussion paper series / IZA
1,075
Working paper / National Bureau of Economic Research, Inc.
973
NBER Working Paper
921
International journal of consumer studies
788
International journal of hospitality management
765
IZA Discussion Paper
757
Psychology & marketing
731
The journal of brand management : an international journal
693
SpringerLink / Bücher
673
Journal of consumer research : JCR ; an interdisciplinary bimonthly
614
The journal of product & brand management
505
Journal of marketing research : JMR
434
European journal of marketing : EJM
426
Asia Pacific journal of marketing and logistics
425
Journal of travel and tourism marketing
402
Tourism management : research, policies, practice
400
IZA Discussion Papers
396
Journal of marketing management : MM
381
Management science : journal of the Institute for Operations Research and the Management Sciences
376
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
362
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
346
Journal of marketing
343
Journal of marketing communications
338
Journal of retailing
338
Journal of international consumer marketing
334
Journal of fashion marketing and management
324
Marketing letters : a journal of research in marketing
322
Cogent business & management
314
Journal of consumer behaviour : an international research review
313
International journal of retail & distribution management
311
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
308
Young consumers : insight and ideas for responsible marketers
307
The journal of consumer marketing
306
Journal of the Academy of Marketing Science
305
CESifo working papers
303
The international review of retail, distribution and consumer research
300
Marketing intelligence & planning
295
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ECONIS (ZBW)
113,109
USB Cologne (EcoSocSci)
4,151
RePEc
2,358
EconStor
1,626
BASE
165
OLC EcoSci
52
USB Cologne (business full texts)
31
Other ZBW resources
27
ArchiDok
17
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Showing
1
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10
of
121,536
Sort
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date (newest first)
date (oldest first)
1
"What
brand
do you eat?" : the influence of food brands within
children
’s peer groups
Hemar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10011443559
Saved in:
2
Children
in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
3
Effectiveness of animated spokes-character in advertising targeted to kids
Shuja, Komal
;
Ali, Mazhar
;
Anjum, Munazzah Mehak
; …
-
2018
significant effect on product and
brand
character recognition, Product-
Brand
Character Association and
brand
preference. The …
Persistent link: https://www.econbiz.de/10012124705
Saved in:
4
The development of
brand
awareness in young
children
: how do young
children
recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
5
Is
brand
loyalty really present in the
children
's market? : a comparative study from Indonesia, Portugal, and Brazil
Haryanto, Jony Oktavian
;
Moutinho, Luiz
;
Coelho, Arnaldo
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4020-4032
Persistent link: https://www.econbiz.de/10011553877
Saved in:
6
Identifying branding features of products for
children
Shelepova, Е. V.
;
V. I., Samofalov
- In:
European research studies
21
(
2018
)
2
,
pp. 970-984
Persistent link: https://www.econbiz.de/10012222070
Saved in:
7
Brand
display magnitudes and young
children
's
brand
recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
8
Environmental influences on pre-schooler’s understanding of
brand
symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
9
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
10
Using sublexical priming to enhance
brand
name phonetic symbolism effects in young
children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
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