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Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui; Ross, Stephen; Yoshida, Masayuki; … - In: Sport management review 19 (2016) 2, pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
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Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification
Simmons, Jason M.; Greenwell, T. Christopher; Thorn, … - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 239-256
Persistent link: https://www.econbiz.de/10010391200
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Sport Spectator Segmentation : Examining the Differing Psychological Connections Amongst Spectators of Leagues and Teams
Doyle, Jason - 2016
Persistent link: https://www.econbiz.de/10013006288
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The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas; Pontes, Vivian; Jin, Hyun Seung; … - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
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"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee; Pradhan, Sean - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
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Understanding the lack of team identification research in women's sport
Delia, Elizabeth B.; Katz, Matthew; Armstrong, Cole G. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10012519171
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Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions
Rai, Jaskirat Singh; Itani, Maher N.; Apar Singh; … - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 357-382
Persistent link: https://www.econbiz.de/10012613996
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Does being a sport fan provide meaning in life?
Delia, Elizabeth B.; James, Jeffrey D.; Wann, Daniel L. - In: Journal of sport management : the official journal of … 36 (2022) 1, pp. 45-55
Persistent link: https://www.econbiz.de/10013255838
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Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung; Manoli, Argyro Elisavet - In: Journal of strategic marketing 30 (2022) 3, pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
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A gratification model of sport team mobile application usage
Hwang, Hansol; Yang, Hyejoo; Williams, Antonio S.; … - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 3, pp. 163-176
Persistent link: https://www.econbiz.de/10012815569