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61
Do not bet on your favourite football
team
: the influence of fan identity-based biases and sport context knowledge on game prediction accuracy
Na, Sangwon
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 396-418
Persistent link: https://www.econbiz.de/10012177434
Saved in:
62
Brand image transfer from
team
to sponsor : how effective is it to sponsor a football
team
with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
63
Factors affecting consumer repurchase of university sports
team
merchandise
Childs, Michelle
;
Hardin, Robin
;
Koo, Win
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 389-406
Persistent link: https://www.econbiz.de/10012168855
Saved in:
64
Linking sport
team
sponsorship to perceived switching cost and switching intentions
Parganas, Petros
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
Saved in:
65
The displaced fan : the importance of new media and community identification for maintraining
team
identity with your hometown
team
Collins, Dorothy R.
;
Heere, Bo
;
Shapiro, Stephen L.
; …
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
5
,
pp. 655-674
Persistent link: https://www.econbiz.de/10011641175
Saved in:
66
Self-branding through NFL
team
fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
67
Are rival
team
fans a curse for home
team
sponsors? : the moderating effects of fit, oppositional loyalty, and league sponsoring
Olson, Erik L.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10011820361
Saved in:
68
Innovative marketing in professional baseball teams
Chang, Hui-Chen
;
Chiu, Po-Yueh
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 576-594
Persistent link: https://www.econbiz.de/10011657380
Saved in:
69
Effectiveness of sponsorship type, sport
team
identification,
team
support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
70
The neural bases of sport fan reactions to teams : evidence from a neuroimaging study
Cayolla, Ricardo
;
Biscaia, Rui
;
Baumeister, Roy F.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 842-854
Persistent link: https://www.econbiz.de/10014507474
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