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Differences between Instagram and Facebook sponsored posts for small hospitality businesses
Tanković, Ana Čuić; Prodan, Marina Perišić; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 287-298
In today's age of technological advancement and rapid change, much of the communication takes place on social networks … communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses …, especially smaller ones. This paper aims to study the differences between sponsored content ads on the social networks Facebook …
Persistent link: https://www.econbiz.de/10014308323
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The importance of social media on the FMCG market in Bangladesh
Bednarz, Joanna; Orelly, Patricia - In: International journal of management and economics 56 (2020) 3, pp. 230-242
communication between FMCG manufacturers and consumers. Methods: The research method used is a quantitative survey (face … majority of respondents have regular access to internet facilities and mainly two social media platforms are used: Facebook and …
Persistent link: https://www.econbiz.de/10012303041
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Susceptibility and influence in social media word-of-mouth
Claussen, Jörg; Engelstätter, Benjamin; Ward, Michael R. - 2014
Peer influence through word-of-mouth (WOM) plays an important role in many information systems but identification of causal effects is challenging. We identify causal WOM effects in the empirical setting of game adoption in a social network for gamers by exploiting differences in individuals’...
Persistent link: https://www.econbiz.de/10010467832
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Online cheaters : profiles and motivations of internet users who falsify their data online
Sáez-Ortuño, Laura; Coll, Santiago Forgas; … - In: Journal of innovation & knowledge : JIK 8 (2023) 2, pp. 1-12
The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks is a major challenge for both academics and practitioners. The aim of...
Persistent link: https://www.econbiz.de/10014388517
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Leveraging a luxury fashion brand through social media
Romão, Maria Teresa; Moro, Sérgio; Rita, Paulo; … - In: European research on management and business economics 25 (2019) 1, pp. 15-22
Facebook, with the number of video views, the positive emoticons, and the number of comments and shares explaining around 40 …
Persistent link: https://www.econbiz.de/10011956812
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Digital marketing in cultural institutions : example of cultural institutions of the City of Zadar
Krajnović, Aleksandra; Perković, Antonija; Rajko, Mladen - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 341-352
Marketing in public cultural institutions can be defined as a tool for achieving an organizational and creative concept that seeks to build relationships with the audience. This paper will define how public cultural institutions manage their marketing departments, with particular emphasis on the...
Persistent link: https://www.econbiz.de/10012543317
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An integrative apporach to eWOM and marketing communications
Weisfeld-Spolter, Suri; Sussan, Fiona; Gauld, Stephen - In: Corporate communications : an international journal 19 (2014) 3, pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
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Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
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Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages
Amabile, Sara; Conte, Francesca; Vollero, Agostino; … - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 341-369
Persistent link: https://www.econbiz.de/10013461644
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Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472