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Online engagement among restaurant customers : the importance of enhancing flow for social media users

Kim, Bomin; Yoo, Myongjee; Yang, Wan - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 252-277

Persistent link: https://www.econbiz.de/10012201342

Understanding user-generated content and customer engagement on Facebook business pages

Yang, Mochen; Ren, Yuqing; Adomavicius, Gediminas - In: Information systems research : ISR 30 (2019) 3, pp. 839-855

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Social networking : how small organisations are using Facebook and Twitter in engaging customers

Komodromos, Marcos - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 142-150

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Exploring the roles of DMO's social media efforts and information richness on customer engagement : empirical analysis on Facebook event pages

Lee, Minwoo; Hong, Jung Hwa; Chung, Sunghun; Back, Ki-Joon - In: Journal of travel research : a quarterly publication of … 60 (2021) 3, pp. 670-686

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Analysis building customer engagement through e-CRM in the era of digital banking in Indonesia

Hendriyani, Chandra; Sam'un Jaja Raharja - In: International journal of economic policy in emerging … 11 (2018) 5, pp. 479-486

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The role of marketer-generated content in customer engagement marketing

Meire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V. - In: Journal of marketing 83 (2019) 6, pp. 21-42

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Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation

So, Kevin Kam Fung; Li, Jing; King, Ceridwyn; … - In: Psychology & marketing 41 (2024) 7, pp. 1597-1613

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Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement

Izogo, Ernest Emeka; Mpinganjira, Mercy; Karjaluoto, Heikki - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1872-1894

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Users' engagement in banking activities on social media : a study with reference to facebook

Mani, R.; Thiyagarajan, S.; Azhaguraja, N.; Janakiraman, S. - In: Copernican Journal of Finance & Accounting : CJF&A 11 (2022) 3, pp. 27-48

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The Palgrave handbook of interactive marketing

Wang, Cheng Lu (ed.) - 2023

-commerce -- Chapter 22: Interactive Experience of Collaborative Online Shopping: Real-time Interaction and Communication -- Part 5: E …-WOM and Influencer Marketing in the Interactive Era -- Chapter 23: Reconceptualizing eWOM Communication: An Interactive …’s Fun to Play: Emoji Usage in Interactive Marketing Communication -- Part 8: A Necessary Evil? Unintended Consequences of …

Persistent link: https://www.econbiz.de/10013504771