Narrow search
Showing 1 - 10 of 32
Cover Image
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie; Xue, Fei - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Cover Image
In-feed native advertising on news websites : effects of advertising format, website reputation, and product involvement
Zhou, Lijie; Xue, Fei - In: Journal of internet commerce 18 (2019) 3, pp. 270-290
Persistent link: https://www.econbiz.de/10012179586
Cover Image
Effects of color in disaster relief advertising and the mediating role of cognitive elaboration
Zhou, Lijie; Xue, Fei - In: Journal of nonprofit & public sector marketing 31 (2019) 4, pp. 403-427
Persistent link: https://www.econbiz.de/10012200034
Cover Image
Understanding social influence in Facebook fundraising : relationship strength, immediacy of needs, and number of donations
Xue, Fei; Zhou, Lijie - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-18
Persistent link: https://www.econbiz.de/10014438976
Cover Image
An adaptive scheduling algorithm for dynamic jobs for dealing with the flexible job shop scheduling problem
Cao, Zhengcai; Zhou, Lijie; Hu, Biao; Lin, Chengran - In: Business & information systems engineering : BISE ; the … 61 (2019) 3, pp. 299-309
Persistent link: https://www.econbiz.de/10012028155
Cover Image
Advertising communication styles in Eastern Asia
Xue, Fei - In: Advertising in developing and emerging countries : the …, (pp. 155-166). 2011
Persistent link: https://www.econbiz.de/10009261746
Cover Image
Message framing and collectivistic appeal in green advertising : a study of Chinese consumers
Xue, Fei - In: Journal of international consumer marketing 27 (2015) 2, pp. 152-166
Persistent link: https://www.econbiz.de/10010513831
Cover Image
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Cover Image
The effects of product involvement and prior experience on Chinese consumers’ responses to online word of mouth
Xue, Fei; Zhou, Peiqin - In: Journal of international consumer marketing 23 (2011) 1, pp. 45-58
Persistent link: https://www.econbiz.de/10008858059
Cover Image
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10011304628