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Mobile advertising to hispanic digital natives
Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
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Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken - In: The journal of consumer marketing 29 (2012) 2, pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
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Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken - In: Journal of strategic marketing 27 (2019) 1, pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
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Hospital marketing and communications via social media
Smith, Katherine Taken - In: Services marketing quarterly 38 (2017) 3, pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
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Marketing via smart speakers : what should Alexa say?
Smith, Katherine Taken - In: Journal of strategic marketing 28 (2020) 4, pp. 350-365
Persistent link: https://www.econbiz.de/10012313906
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How to motivate digital natives to write online reviews
Smith, Katherine Taken - In: International journal of business and globalisation : IJBG 35 (2023) 4, pp. 506-517
Persistent link: https://www.econbiz.de/10015057554
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Selling to millennials with online reviews
Mangold, W. Glynn; Smith, Katherine Taken - In: Business horizons 55 (2012) 2, pp. 141-153
Persistent link: https://www.econbiz.de/10009522397
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Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken; Brower, Tracy R. - In: Journal of strategic marketing 20 (2012) 6, pp. 535-551
Persistent link: https://www.econbiz.de/10009663969
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Your company may unwittingly be conducting business with human traffickers : how can you prevent this?
Smith, Katherine Taken; Betts, Teresa - In: Business horizons 58 (2015) 2, pp. 225-234
Persistent link: https://www.econbiz.de/10010498421
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Trust and the online conversation : the case of online reviews
Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10010394710