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Sustainability, epistemology, ecocentric business, and marketing strategy : ideology, reality, and vision

Borland, Helen; Lindgreen, Adam - In: Journal of business ethics : JOBE 117 (2013) 1, pp. 173-187

Persistent link: https://www.econbiz.de/10010232631

The meaning and uses of cause-related marketing

Ikiebey, Godson; Omovbude, Rita; Shogbanmu, Segun; … - In: The marketing review 15 (2015) 3, pp. 383-401

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Green marketing : a strategic balancing act for creating value

Dean, Thomas J.; Pacheco, Desiree F. - In: Journal of business strategy 35 (2014) 5, pp. 14-22

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Relationship between sustainable buying intention and marketing strategies

Salgado-Beltrán, Lizbeth; Subira-Lobera, María E.; … - In: The international journal of management science and … (2014) 12, pp. 18-30

In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price, product, communication and placement) and We use a theoretical model to test hypothesis via structural equation model by maximum likelihood in AMOS version 19.0 software....

Persistent link: https://www.econbiz.de/10010474530

Sustainability marketing in the emerging markets : imperatives, challenges, and agenda setting

Nkamnebe, Anayo D. - In: International journal of emerging markets 6 (2011) 3, pp. 217-232

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Sustainability marketing : a global perspective

Belz, Frank; Peattie, Kenneth J. - 2012 - Second edition

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Sustainable Branding

Grubor, Aleksandar - 2018

with them. Given that successful implementation of the concept of sustainability demands changes that trigger mass rather …

Persistent link: https://www.econbiz.de/10012908225

A digitally enabled circular economy for mitigating food waste : understanding innovative marketing strategies in the context of an emerging economy

Souza, Michele de; Pereira, Giancarlo Medeiros; … - In: Technological forecasting & social change : an … 173 (2021), pp. 1-14

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Marketing communications : embedding sustainability practices in a changing world

Adeola, Ogechi; Olaniyi, Evans - In: Marketing Communications and Brand Development in …, (pp. 287-307). 2022

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The impact of stakeholder market orientation on sustainability performance at tourism destinations

Tsetse, Ernest Kafui Kwasi; Mahmoud, Mahmoud Abdulai; … - In: Management research review 45 (2022) 7, pp. 929-955

Persistent link: https://www.econbiz.de/10013286057