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Cognitive complexity implications for research on sustainable competitive advantage
Andrews, Melinda L.; Benedicktus, Ray L.; Brady, Michael K. - In: Journal of business research : JBR 63 (2010) 1, pp. 67-71
Persistent link: https://www.econbiz.de/10008348335
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Customer Rage Episodes: Emotions, Expressions and Behaviors
Mccoll-Kennedy, Janet R.; Patterson, Paul G.; Smith, Amy K. - In: Journal of retailing 85 (2009) 2, pp. 222
Persistent link: https://www.econbiz.de/10008259742
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Conveying Trustworthiness to Online Consumers: Reactions to Consensus, Physical Store Presence, Brand Familiarity, and Generalized Suspicion
Benedicktus, Ray L.; Brady, Michael K.; Darke, Peter R.; … - In: Journal of retailing 86 (2010) 4, pp. 322-336
Persistent link: https://www.econbiz.de/10008735095
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Consumer Responses to Performance Failures by High-Equity Brands
Roehm, Michelle L.; Brady, Michael K. - In: Journal of consumer research : JCR ; an … 34 (2007) 4, pp. 537-545
Persistent link: https://www.econbiz.de/10007884721
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The importance of brand cues in intangible service industries: an application to investment services
Brady, Michael K.; Bourdeau, Brian L.; Heskel, Julia - In: The journal of services marketing 19 (2005) 6-7, pp. 401-410
Persistent link: https://www.econbiz.de/10007096259
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The importance of brand cues in intangible service industries: an application to investment services
Brady, Michael K.; Bourdeau, Brian L.; Heskel, Julia - In: The journal of services marketing 19 (2005) 6, pp. 401-410
Persistent link: https://www.econbiz.de/10007097222
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The good guys don't always win: the effect of valence on service perceptions and consequences
Brady, Michael K.; Voorhees, Clay M.; Jr, J.Joseph Cronin; … - In: The journal of services marketing 20 (2006) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10007222389
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How to give and receive: An exploratory study of charitable hybrids
Brady, Michael K.; Noble, Charles H.; Utter, Deborah J.; … - In: Psychology & marketing 19 (2002) 11, pp. 919-944
Persistent link: https://www.econbiz.de/10006970933
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An exploratory study of service value in the USA and Ecuador
Brady, Michael K.; Robertson, Christopher J. - In: International journal of service industry management : IJSIM 10 (1999) 5, pp. 469-486
Persistent link: https://www.econbiz.de/10007120392
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Strategies to offset performance failures: The role of brand equity
Brady, Michael K.; Cronin, J.Joseph; Fox, Gavin L.; … - In: Journal of retailing 84 (2008) 2, pp. 151-164
Persistent link: https://www.econbiz.de/10008071254