Similar Search Results

Marketing channel choice and marketing efficiency assessment in agribusiness

Panda, Rajeev Kumar; Sreekumar - In: Journal of international food & agribusiness marketing … 24 (2012) 3, pp. 213-230

Persistent link: https://www.econbiz.de/10009615030

Place branding and place marketing : a contemporary analysis of the literature and usage of terminology

Kumar, Navin; Panda, Rajeev Kumar - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 255-292

Persistent link: https://www.econbiz.de/10012129603

Environmental consiciousness and brand equity : an impact assessment using analytical hierarchy process (AHP)

Misra, Siddharth; Panda, Rajeev Kumar - In: Marketing intelligence & planning 35 (2017) 1, pp. 40-61

Persistent link: https://www.econbiz.de/10011657323

Assessing the role of consumer experience, engagement, and satisfaction in healthcare services : a two-stage reflective-formative measurement using pls-sem

Senapati, Shubham; Panda, Rajeev Kumar - In: Services marketing quarterly 45 (2024) 1, pp. 55-82

Persistent link: https://www.econbiz.de/10014513538

Blind people's association

Panda, Rajeev Kumar - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 185-190

Persistent link: https://www.econbiz.de/10009039831

Precedence analysis of customer engagement dimensions for tourism destinations : an evidence-based modeling using RIDIT-GRA approach

Kumar, Navin; Panda, Rajeev Kumar; Prakash, K. C. - In: Journal of hospitality and tourism insights 6 (2023) 2, pp. 928-946

Persistent link: https://www.econbiz.de/10014363990

Enriching healthcare service quality by leveraging service experiences in Indian private hospitals : application of fuzzy-AHP approach

Senapati, Shubham; Panda, Rajeev Kumar - In: International journal of quality & reliability management 40 (2023) 10, pp. 2301-2325

Persistent link: https://www.econbiz.de/10014470784

Evaluating visitor-therapist relationship in Indian spa and wellness resorts

Mishra, Dibya Nandan; Panda, Rajeev Kumar - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 2433-2461

Persistent link: https://www.econbiz.de/10014446443

Evaluating the relationship between entrepreneurial ecosystem, resilience and SME performance in post-pandemic period

Sahu, Chinmaya Kumar; Panda, Rajeev Kumar - In: Journal of entrepreneurship and public policy 13 (2024) 3, pp. 491-506

Persistent link: https://www.econbiz.de/10015057184

A stich in time : the story of Konark Cinema

Panda, Rajeev Kumar; Sahoo, Swagatika - In: Journal of Global Entrepreneurship Research : JGER 6 (2016) 5, pp. 1-11

The case describes the dramatic journey of a movie theater "Konark Cinema" from an oligopolistic to monopolistic competition, with an enormous opportunity to skim the market today. The primary concern for the owner and management is to revive the business in order to recover the huge losses, and...

Persistent link: https://www.econbiz.de/10011422865