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Measurement characteristics of Aaker's brand personality dimensions : lessons to be learned from human personality research
Eisend, Martin; Sauer, Nicola E. - In: Psychology & marketing 30 (2013) 11, pp. 950-958
Persistent link: https://www.econbiz.de/10010206851
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How does shifting ad budgets impact trust in advertising media?
Eisend, Martin; Knoll, Silke; Schmidt, Susanne; … - In: Current insights and future trends : [extended versions …, (pp. 353-363). 2012
Persistent link: https://www.econbiz.de/10009748086
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Immediate and delayed effects of message sidedness
Küster-Rohde, Franziska; Eisend, Martin - In: Current insights and future trends : [extended versions …, (pp. 55-65). 2012
Persistent link: https://www.econbiz.de/10009748177
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Placebo effects of brands
Fell, Anja; Eisend, Martin - In: Marketing : ZFP ; journal of research and management 35 (2013) 3, pp. 176-184
Persistent link: https://www.econbiz.de/10009792237
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Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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Buyers' perceived switching costs and switching : a meta-analytic assessment of their antecedents
Pick, Doreén; Eisend, Martin - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 186-204
Persistent link: https://www.econbiz.de/10010345186
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The influence of knowledge-based resources and business scholars' internationalization strategies on research performance
Eisend, Martin; Schmidt, Susanne - In: Research policy : policy, management and economic … 43 (2014) 1, pp. 48-59
Persistent link: https://www.econbiz.de/10010404555
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Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin; Plagemann, Julia; Sollwedel, Julia - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
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The effectiveness of publicity versus advertising : a meta-analytic investigation of its moderators
Eisend, Martin; Küster-Rohde, Franziska - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 906-921
Persistent link: https://www.econbiz.de/10010218004