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Advertising
71
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Consumer behaviour
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Eisend, Martin
200
Rosengren, Sara
70
Dahlén, Micael
27
Kuß, Alfred
14
Koch, Jochen
8
Tarrahi, Farid
8
Langer, Alexandra
7
Petermann, Arne
7
Küster-Rohde, Franziska
6
Schuchert-Güler, Pakize
6
Söderlund, Magnus
6
Törn, Fredrik
6
Evanschitzky, Heiner
5
Knoll, Silke
5
Richter, Thorsten
5
Apaolaza, Vanessa
4
Baines, Paul
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Campbell, Colin L.
4
Hartmann, Patrick
4
Langner, Tobias
4
Modig, Erik
4
Rößner, Anna
4
Schmidt, Susanne
4
Tomczak, Torsten
4
Åkestam, Nina
4
Antonetti, Paolo
3
Bothfeld, Silke
3
Colliander, Jonas
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Fill, Chris
3
Fröberg, Emelie
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Hermann, Erik
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Hudders, Liselot
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Karpinska-Krakowiak, Malgorzata
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Liljedal, Karina T.
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Möller, Jana
3
Okazaki, Shintaro
3
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Springer Fachmedien Wiesbaden
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European Advertising Academy
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Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
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ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
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Economics Institute for Research (SIR), Handelshögskolan i Stockholm
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ICORIA <10, 2011, Berlin>
1
ICORIA <11, 2012, Stockholm>
1
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1
ICORIA <16., 2017, Gent>
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ICORIA <17., 2018, Valencia>
1
ICORIA <18., 2019, Krems>
1
Institut für Marketing <Berlin>
1
Springer Nature Switzerland AG
1
Verband der Hochschullehrer für Betriebswirtschaft
1
Wissenschaftszentrum Berlin für Sozialforschung (WZB)
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Journal of advertising : official publication of the American Academy of Advertising
22
International journal of advertising : the quarterly review of marketing communications
17
Journal of advertising
12
European Advertising Academy
11
Journal of advertising research
10
Advances in advertising research
9
International journal of advertising : the review of marketing communications
8
Journal of retailing and consumer services
8
Journal of the Academy of Marketing Science
8
SpringerLink / Bücher
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
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Psychology & marketing
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Journal of current issues and research in advertising : JCIRA
6
BuR - Business Research
5
Journal of international marketing
5
Marketing letters : a journal of research in marketing
5
Research
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
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3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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Journal of Consumer Psychology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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Journal of retailing
2
Journal of service research
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Marketing : journal of research and management
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SSE working paper series in business administration
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ECONIS (ZBW)
196
OLC EcoSci
35
RePEc
13
EconStor
8
USB Cologne (EcoSocSci)
6
Other ZBW resources
3
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11
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
12
Explaining digital piracy : a meta-analysis
Eisend, Martin
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
Saved in:
13
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
14
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
15
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
16
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
17
International diversity of authorship in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011687836
Saved in:
18
Editorial: international and methodological diversity in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 659-662
Persistent link: https://www.econbiz.de/10011799652
Saved in:
19
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
20
Glaubwürdigkeit in der Marketingkommunikation : Konzeption, Einflussfaktoren und Wirkungspotenzial
Eisend, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001825933
Saved in:
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