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Identifying and treating unobserved heterogeneity with FIMIX-PLS
Matthews, Lucy M.; Sarstedt, Marko; Hair, Joseph F.; … - In: European Business Review 28 (2016) 2, pp. 208-224
Purpose Part I of this article ( European Business Review , Volume 28, Issue 1) offered an overview of unobserved heterogeneity in the context of partial least squares structural equation modeling (PLS-SEM), its prevalence and challenges for social sciences researchers. This paper aims to...
Persistent link: https://www.econbiz.de/10014714439
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Introduction to marketing
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2008 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004886582
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Essentials of marketing
Lamb, Charles William; Hair, Joseph F.; MacDaniel, Carl - 2005 - 6. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004898256
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Sales management : building customer relationships and partnerships
Hair, Joseph F. (contributor) - 2009
Persistent link: https://www.econbiz.de/10004899917
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MKTG 3
Lamb, Charles William; Hair, Joseph F.; MacDaniel, Carl - 2010 - student ed.
Persistent link: https://www.econbiz.de/10004930904
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Marketing research : in a digital information environment
Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2009 - 4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10008728309
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Essentials of marketing research
Hair, Joseph F. (contributor) - 2010 - 2. ed., Internat. studetn ed.
Persistent link: https://www.econbiz.de/10004949692
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Introduction to marketing
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2011 - 11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004958986
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MKTG : [a student-tested, faculty-approved approach to learning marketing]
Lamb, Charles William; Hair, Joseph F.; MacDaniel, Carl - 2012 - 5. ed., student ed.
Persistent link: https://www.econbiz.de/10009005729
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Essentials of business research methods
Hair, Joseph F. (contributor) - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10009259379