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19,028
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17,003
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12,729
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12,662
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11,392
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11,098
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11,010
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10,578
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10,085
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10,045
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9,098
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9,023
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9,007
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8,790
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8,603
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8,492
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8,445
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8,385
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8,322
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8,103
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7,961
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7,878
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7,739
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7,732
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7,555
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7,113
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7,071
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7,051
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6,886
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4,515
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191
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9
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58,810
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54,073
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29,732
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10,449
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10,449
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9,330
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9,330
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8,865
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4,263
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4,126
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3,845
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3,654
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3,507
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2,469
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2,377
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2,041
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1,897
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1,451
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809
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688
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542
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462
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227
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173
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145
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126
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100
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99
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35
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Neumark, David
310
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301
Poterba, James M.
254
Heckman, James J.
246
Auerbach, Alan J.
238
Freeman, Richard B.
235
Gupta, Rangan
230
Gruber, Jonathan
226
Cutler, David M.
225
Autor, David H.
216
Caporale, Guglielmo Maria
213
Wolff, Edward N.
213
Mitchell, Olivia S.
211
Krueger, Alan B.
207
Bordo, Michael D.
205
Stulz, René M.
202
Kotlikoff, Laurence J.
201
Feldstein, Martin S.
199
Katz, Lawrence F.
196
Burkhauser, Richard V.
195
Goldin, Claudia
195
Cebula, Richard J.
193
Hamermesh, Daniel S.
192
Haltiwanger, John C.
189
Hanson, Gordon H.
189
Fairlie, Robert W.
183
Viscusi, W. Kip
180
Audretsch, David B.
172
Wise, David A.
172
Currie, Janet M.
168
Slemrod, Joel
168
Gil-Alaña, Luis A.
165
Borjas, George J.
164
Card, David E.
164
Acemoglu, Daron
161
Gordon, Robert J.
159
Chiswick, Barry R.
158
Bloom, Nicholas
157
Bahmani-Oskooee, Mohsen
156
Jorgenson, Dale Weldeau
151
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206
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123
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115
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108
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107
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105
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102
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100
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99
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95
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95
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90
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85
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84
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84
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82
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82
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81
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79
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78
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77
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Working paper / National Bureau of Economic Research, Inc.
11,679
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4,247
The American economic review
2,469
Journal of business research : JBR
2,413
Journal of retailing and consumer services
2,085
Discussion paper / Centre for Economic Policy Research
2,051
Discussion paper series / IZA
1,984
NBER Working Paper
1,813
American journal of agricultural economics
1,642
The review of economics and statistics
1,487
The journal of finance : the journal of the American Finance Association
1,464
Applied economics
1,462
The review of financial studies
1,385
Working paper
1,372
Economics letters
1,067
International journal of hospitality management
994
IZA Discussion Papers
959
CESifo working papers
955
Economic review
935
Journal of banking & finance
934
Southern economic journal
929
Economic inquiry : journal of the Western Economic Association International
908
Finance and economics discussion series
889
Monthly labor review : MLR
877
Journal of financial economics
858
National tax journal
853
International journal of consumer studies
818
The journal of futures markets
816
Journal of financial and quantitative analysis : JFQA
814
SpringerLink / Bücher
808
Journal of human resources : JHR
780
Journal of money, credit and banking : JMCB
770
Psychology & marketing
761
European journal of operational research : EJOR
738
Journal of business ethics : JOBE
723
Journal of political economy
719
Management science : journal of the Institute for Operations Research and the Management Sciences
718
The journal of economic perspectives : EP ; a journal of the American Economic Association
713
Business horizons
700
Applied economics letters
697
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ECONIS (ZBW)
410,595
USB Cologne (EcoSocSci)
21,759
EconStor
5,955
Other ZBW resources
5,321
RePEc
4,388
BASE
454
OLC EcoSci
272
ArchiDok
106
USB Cologne (business full texts)
54
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1
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10
of
448,904
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Effort investment in persuasiveness : a comparative study of environmental
advertising
in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
2
Comedic violence in
advertising
: cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
3
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
4
Consumer response to
advertising
endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
5
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
6
The effects of a consistent ad series on consumer evaluations : a test of the repetition-variation hypothesis in a South Korean context
Yoo, Changjo
;
Bang, Hae-kyong
;
Kim, Youngchan
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10003819157
Saved in:
7
The Korean language and the effects of its honorifics system in
advertising
: deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.
;
Sohn, Yong Seok
;
Yoo, Kun Woo
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011312171
Saved in:
8
Brand popularity as an
advertising
cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
9
SMS
advertising
the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
Saved in:
10
'Switching On' National Identity : Korean Consumers' Responses to Ads Using Patriotic Appeals
Yoo, Jinnie
-
2015
While the use of patriotic messages in
advertising
has been widespread in Korea, the effect of such messages on …
Persistent link: https://www.econbiz.de/10013027384
Saved in:
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