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Marketing research : text and cases
Boyd, Harper W.; Westfall, Ralph - 1964 - 1. print
Persistent link: https://www.econbiz.de/10000674717
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The ESOMAR handbook of market and opinion research
MacDonald, Colin (contributor); McDonald, Colin (ed.) - 1998 - 4. rev. ed
Persistent link: https://www.econbiz.de/10000677556
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Strategische Marktforschung und Instrumente des strategischen Marketings
Ghebresillasie, Girma - 1989
Persistent link: https://www.econbiz.de/10000779430
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Exploratorische Ansätze der Kausalanalyse als Instrument der Marketingplanung
Homburg, Christian - 1989
Persistent link: https://www.econbiz.de/10000780188
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Marketing
Evans, Joel R.; Berman, Barry - 1985 - 2. ed
Persistent link: https://www.econbiz.de/10000693741
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The journal of consumer marketing
Bingley : Emerald Publishing Limited; 1983-[?]: Santa …; … - 1.1983/84; 2.1985 -
Persistent link: https://www.econbiz.de/10000445912
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Marketing : ZFP ; journal of research and management
München : Beck; München : Vahlen; 1979-1994: München …; … - 1.1979 -
Persistent link: https://www.econbiz.de/10000366568
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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500