Purpose – The purpose of this paper is to explore the relationships among demographic factors (gender, age, education, and income), consumer traits (technology anxiety, need for interaction, and technology innovativeness), and intention to use retail self‐checkouts....

Purpose – The purpose of this paper is to profile the private label apparel consumer using demographic and behavioral predictors. The paper also aims to examine cross‐shopping behaviors among purchasers of private label apparel across the five top US private label apparel retailers....

Purpose – The purpose of this paper is to examine how shopping behavior of rural consumers is affected by perceptions of local retailers' social norm‐based activities and task‐oriented actions, and social capital within the community. Design/methodology/approach – A mail survey is...

Purpose – The paper has twin aims, one practical and one theoretical. From a practical point of view, the aim is to begin to identify appropriate marketing strategies and tactics for complementary and alternative therapists. From a theoretical point of view, the aim is to shape a research...

Purpose – Consumer boycotting is on the increase for various reasons. Macro‐boycotting campaigns, against one or more countries and their companies, rather than a specific single company, have had devastating effects on companies. The purpose of this paper is to describe how Arla Foods has...

Purpose – The paper first aims to analyse the role and functionality of geocollaborative portals in assisting collaborative trip planning processes and then it seeks to develop and test a model for measuring the multi‐dimensionality of customer value perceived by system users....

Purpose – The purpose of this paper is to highlight consumer trends relating to the baby boomer generation and identify the relevant marketing communications required to connect with these travelers. Design/methodology/approach – This study involved a thorough review of recently published...

Purpose – This paper aims to look back at Michael Thomas' 1999 thesis regarding the impact on marketing of the information age. In his view, the information revolution of “e‐commerce” and computer‐mediated markets removes distance as a barrier between buyer and sellers, which could...

Purpose – The research presented in this article aims to extend our understanding of the symbolic and experiential values of shopping through the investigation of consumers' grocery shopping and consumption experiences. Design/methodology/approach – The research approach was based on the...