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The importance of congruence between stakeholder prosocial motivation and CSR attributions : effects on stakeholders' donations and sense-making of prosocial identities
Song, Baobao; Ferguson, Mary Ann - In: Journal of marketing communications 29 (2023) 4, pp. 339-357
Persistent link: https://www.econbiz.de/10014294863
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Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah; Wen, Jing - In: Journal of marketing communications 27 (2021) 5, pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
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The role of consumer affect on visual social networking sites : how consumers build brand relationships
Bashir, Aqsa; Wen, Jing; Kim, Eunice; Morris, Jon D. - In: Journal of current issues and research in advertising 39 (2018) 2, pp. 178-191
Persistent link: https://www.econbiz.de/10012242967
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An incongruent picture of direct-to-consumer advertising of genetic tests : qualitative framing analysis on newspapers and 23andMe's press releases
Wen, Jing - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 3/4, pp. 69-80
Persistent link: https://www.econbiz.de/10011881393
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Communicating ALS to the public : the message effectiveness of social-media-based health campaign
Wen, Jing; Wu, Linwan - In: Health marketing quarterly 35 (2018) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10011865628
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Motivations behind donations for health-related organizations : threat appraisal and coping appraisal : the case of the ALS Ice Bucket Challenge
Li, Jo-Yun; Wen, Jing - In: Health marketing quarterly 34 (2017) 3, pp. 217-231
Persistent link: https://www.econbiz.de/10011744230
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The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing; Sar, Sela; Anghelcev, George - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10011745228
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Abroad-at-home : identifying domestic tourism locations for overseas-like travel experiences by leveraging concept modeling
Vu, Huy Quan; Song, BaoBao; Li, Gang; Law, Chun Hung Roberts - In: Tourism management : research, policies, practice 94 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10013440019
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Tracking CSR communication research within the Chinese context : a systematic literature review
Dong, Chuqing; Song, Baobao; Cheng, Yang; Zheng, Qi - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 385-413
Persistent link: https://www.econbiz.de/10014635514
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More than the bottom line : exploring social responsibility practices in hospital settings in the United States
Li, Jo-Yun; Tian, Shiyun; Carter, Jackson; Wen, Jing - In: Health marketing quarterly 38 (2021) 4, pp. 297-314
Persistent link: https://www.econbiz.de/10012802277