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Toward effective CSR communica...
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Consumer behaviour
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Wen, Jing
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Journal of current issues and research in advertising
4
Journal of marketing communications
4
Health marketing quarterly
3
International journal of advertising : the review of marketing communications
3
International journal of business communication : IJBC ; a publication of the Association of Business Communication
3
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ECONIS (ZBW)
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The importance of congruence between stakeholder prosocial motivation and CSR attributions : effects on stakeholders' donations and sense-making of prosocial identities
Song, Baobao
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 339-357
Persistent link: https://www.econbiz.de/10014294863
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2
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
3
The role of consumer affect on visual social networking sites : how consumers build brand relationships
Bashir, Aqsa
;
Wen, Jing
;
Kim, Eunice
;
Morris, Jon D.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012242967
Saved in:
4
An incongruent picture of direct-to-consumer advertising of genetic tests : qualitative framing analysis on newspapers and 23andMe's press releases
Wen, Jing
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 69-80
Persistent link: https://www.econbiz.de/10011881393
Saved in:
5
Communicating ALS to the public : the message effectiveness of social-media-based health campaign
Wen, Jing
;
Wu, Linwan
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011865628
Saved in:
6
Motivations behind donations for health-related organizations : threat appraisal and coping appraisal : the case of the ALS Ice Bucket Challenge
Li, Jo-Yun
;
Wen, Jing
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 217-231
Persistent link: https://www.econbiz.de/10011744230
Saved in:
7
The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing
;
Sar, Sela
;
Anghelcev, George
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011745228
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8
Abroad-at-home : identifying domestic tourism locations for overseas-like travel experiences by leveraging concept modeling
Vu, Huy Quan
;
Song, BaoBao
;
Li, Gang
;
Law, Chun Hung Roberts
- In:
Tourism management : research, policies, practice
94
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013440019
Saved in:
9
Tracking CSR communication research within the Chinese context : a systematic literature review
Dong, Chuqing
;
Song, Baobao
;
Cheng, Yang
;
Zheng, Qi
- In:
International journal of business communication : IJBC …
61
(
2024
)
2
,
pp. 385-413
Persistent link: https://www.econbiz.de/10014635514
Saved in:
10
More than the bottom line : exploring social responsibility practices in hospital settings in the United States
Li, Jo-Yun
;
Tian, Shiyun
;
Carter, Jackson
;
Wen, Jing
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 297-314
Persistent link: https://www.econbiz.de/10012802277
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