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The study on digital marketing influences on sales for B2B start-ups in South Asia

Hawaldar, Iqbal Thonse; Ullal, Mithun S.; Sarea, Adel M.; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-15

South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is...

Persistent link: https://www.econbiz.de/10012801899

Managing the sales transformation process in B2B : between human and digital

Corsaro, Daniela; Maggioni, Isabella - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 25-56

Persistent link: https://www.econbiz.de/10012583869

Digital transformation of business-to-business sales : what needs to be unlearned?

Mattila, Malla; Yrjölä, Mika; Hautamäki, Pia - In: Journal of personal selling & sales management : JPSSM 41 (2021) 2, pp. 113-129

Persistent link: https://www.econbiz.de/10012584522

Love or hate? : hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs

Visentin, Marco; Tuan, Annamaria; Prestini, Stefano - In: Industrial marketing management : the international … 98 (2021), pp. 28-40

Persistent link: https://www.econbiz.de/10013206344

Understanding value creation in digital context : an empirical investigation of B2B

Corsaro, Daniela; Anzivino, Alessia - In: Marketing theory 21 (2021) 3, pp. 317-349

Persistent link: https://www.econbiz.de/10012608016

Digital platforms for business-to-business markets : a systematic review and future research agenda

Shree, Deep; Singh, Rajesh K.; Paul, Justin; Hao, Andy; … - In: Journal of business research : JBR 137 (2021), pp. 354-365

Persistent link: https://www.econbiz.de/10012665785

B2B digital marketing strategy : a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian companies from heating, ventilation and air conditi...

Bakhtieva, Elina - In: Oeconomia Copernicana 8 (2017) 3, pp. 463-478

Persistent link: https://www.econbiz.de/10012228890

In pursuit of an effective B2B digital marketing strategy in an emerging market

Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1085-1108

Persistent link: https://www.econbiz.de/10012153439

Analytics in the era of big data : the digital transformations and value creation in industrial marketing

Wang, William Yu Chung; Wang, Yichuan - In: Industrial marketing management : the international … 86 (2020), pp. 12-15

Persistent link: https://www.econbiz.de/10012212180

The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs

Fraccastoro, Sara; Gabrielsson, Mika; Pullins, Ellen - In: International business review : the official journal of … 30 (2021) 4, pp. 1-15

Persistent link: https://www.econbiz.de/10012595815