Narrow search
Showing 51 - 60 of 3,508
Cover Image
The adaptability of marketing systems to interventions in developing countries : evidence from the pineapple system in Benin
Hounhouigan, Menouwesso H.; Ingenbleek, Paul T. M.; … - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10010439139
Cover Image
Marketing, marketing systems, and the framing of marketing history
Layton, Roger A. - In: Journal of historical research in marketing 7 (2015) 4, pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
Cover Image
The impact of online reviews on the information flows and outcomes of marketing systems
Watson, Forrest; Wu, Yinglu - In: Journal of macromarketing 42 (2022) 1, pp. 146-164
Persistent link: https://www.econbiz.de/10012802076
Cover Image
Are sugar-sweetened beverage taxes effective? : reviewing the evidence through a marketing systems lens
Claudy, Marius; Doyle, Gerardine; Marriott, Lisa; … - In: Journal of public policy & marketing 40 (2021) 3, pp. 403-418
Persistent link: https://www.econbiz.de/10012590321
Cover Image
Missing the forest for the trees : marketing systems approach to pharmaceutical industry marketing practices
Jayanti, Rama K. - In: Journal of macromarketing 42 (2022) 2, pp. 231-246
Persistent link: https://www.econbiz.de/10013257863
Cover Image
In search of morphogenetic mechanisms to transform marketing systems from linear to circular structural arrangements
Thomas, Nicola J. R. - In: Corporate responsibility, sustainability and markets : …, (pp. 163-184). 2022
Persistent link: https://www.econbiz.de/10012879951
Cover Image
"For the gram" : an exploration of the conflict between influencers and citizen-consumers in the public lands marketing system
Chaudhury, Sarita Ray; Nafees, Lubna; Perera, B. Yasanthi - In: Journal of macromarketing 41 (2021) 4, pp. 570-584
Persistent link: https://www.econbiz.de/10012794240
Cover Image
The next normal for marketing : the dynamics of a pandemic, provisioning systems, and the changing patterns of daily life
Layton, Roger A.; Domegan, Christine - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 1, pp. 4-14
Persistent link: https://www.econbiz.de/10012668398
Cover Image
Macromarketing pedagogy : empowering students to achieve a sustainable world
Shapiro, Stanley; Beninger, Stefanie; Domegan, Christine; … - In: Journal of macromarketing 41 (2021) 1, pp. 104-115
Persistent link: https://www.econbiz.de/10012485420
Cover Image
Marketing systems : a listen, learn, leverage framework
Domegan, Christine; Brychkov, Dmitry; McHugh, Patricia; … - In: Journal of macromarketing 40 (2020) 3, pp. 380-395
Persistent link: https://www.econbiz.de/10012264048