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The determinants of eWoM in social commerce : the role of perceived value, perceived enjoyment, trust, risks, and satisfaction

Rouibah, Kamel; Al-Qirim, Nabeel; Hwang, Yujong; Pouri, … - In: Journal of global information management 29 (2021) 3, pp. 75-102

Persistent link: https://www.econbiz.de/10012508170

Determinants of trust on social networking sites and its impact on purchase intention through the mediation effect of customer experience

Sharma, Bhuvanesh Kumar; Jain, Pooja; Gautam, Omvir; … - In: International journal of public sector performance … 13 (2024) 3, pp. 313-330

Persistent link: https://www.econbiz.de/10015071312

The impact of trust and electronic word-of-mouth reviews on purchasing intention

Torres, Joana; Torres, Pedro M.; Augusto, Mário Gomes - In: International journal of entrepreneurship and small business 37 (2019) 1, pp. 136-151

Persistent link: https://www.econbiz.de/10012056955

Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM

Tran, Gina A.; Strutton, David - In: Journal of retailing and consumer services 53 (2020), pp. 1-17

Persistent link: https://www.econbiz.de/10012171958

Perceived "usefulness" of online consumer reviews : an exploratory investigation across three services categories

Racherla, Pradeep; Friske, Wesley - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 548-559

Persistent link: https://www.econbiz.de/10009730149

What motivates consumers to write online reviews? : qualitative research in the Indian cultural context

Kaur, Kulwinder; Tejinderpal Singh - In: Journal of global marketing 34 (2021) 3, pp. 170-188

Persistent link: https://www.econbiz.de/10012584509

Online review solicitations reduce extremity bias in online review distributions and increase their representativeness

Karaman, Hülya - In: Management science : journal of the Institute for … 67 (2021) 7, pp. 4420-4445

Persistent link: https://www.econbiz.de/10012624571

Anger in consumer reviews : unhelpful but persuasive?

Yin, Dezhi; Bond, Samuel D.; Zhang, Han - In: MIS quarterly 45 (2021) 3, pp. 1059-1086

Persistent link: https://www.econbiz.de/10012631406

The influence of recommendations in social media on purchase intentions of generations y and z

Pauliene, Rasa; Sedneva, Karina - In: Organizations and markets in emerging economies 10 (2019) 2, pp. 227-256

The aim of this study is to explore how the impact of recommendations in social media on intention to purchase varies between generations Y and Z. The research focuses on two types of online recommendations, namely online reviews and opinion leaders’ recommendations, and e-WOM, which refers to...

Persistent link: https://www.econbiz.de/10012193265

Differential effects of online review characteristics on innovators and imitators in new product adoption

Su, Qiuli; Wu, Jianan - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1338-1357

Persistent link: https://www.econbiz.de/10013417500