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Positioning for international market segments in higher education : evidence from Saudi Arabia
Qandile, Yasine A.; Oganesyants, Natalia - In: Business education & accreditation : BEA 6 (2014) 2, pp. 61-69
Persistent link: https://www.econbiz.de/10010360327
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Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine; … - In: Marketing intelligence & planning 31 (2013) 7, pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
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Export market orientation in universities : bridging the gap between export marketing and higher education
Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine - In: The marketing review 14 (2014) 2, pp. 145-162
Persistent link: https://www.econbiz.de/10010417123
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Innovations in marketing of higher education : foreign market entry mode of not-for-profit universities
Naidoo, Vik; Wu, Terry - In: The journal of business & industrial marketing 29 (2014) 6, pp. 546-558
Persistent link: https://www.econbiz.de/10010413141
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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Brand name and customers' intention
Harwani, Yuli; Budi Suharjo; Nurmalina, Rita; … - In: European research studies 21 (2018) 3, pp. 299-315
Persistent link: https://www.econbiz.de/10012220307
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Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel; Gulliver, Stephen R.; Ayoubi, Rami M. - In: Journal of strategic marketing 30 (2022) 7, pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
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Opportunity-enhancing HRM practices and knowledge sharing behaviour : the mediating role of public service motivation
Karim, Dewan Niamul; Abdul Halim Abdul Majid - In: International journal of knowledge management studies : … 13 (2022) 4, pp. 359-383
Persistent link: https://www.econbiz.de/10013419595
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Exploring TQM-innovation relationship in continuing eduction : a system architecture and propositions
Liao, Shu-hsien; Chang, Wen-jung; Wu, Chi-chuan - In: Total quality management & business excellence : an … 21 (2010) 11/12, pp. 1121-1139
Persistent link: https://www.econbiz.de/10008824977
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Exportförderung als Element eines strategischen Sozio-Marketing von Universitäten
Bergsiek, Micha - 2001
Persistent link: https://www.econbiz.de/10001592088