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The cumulative effect of transaction-specific satisfaction on share of wallet : a longitudinal investigation
Keiningham, Timothy; Aksoy, Lerzan; Malthouse, Edward C.; … - In: Current insights and future trends : [extended versions …, (pp. 381-390). 2012
Persistent link: https://www.econbiz.de/10009748083
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Multi-group invariance in a third-order factorial model : attribute satisfaction measurement
Gonçalves, Helena Milagre Martins - In: Journal of business research : JBR 66 (2013) 9, pp. 1292-1297
Persistent link: https://www.econbiz.de/10009756051
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Relationship quality : upshot of mindfulness-based marketing strategy in small organisations
Ndubisi, Nelson Oly - In: International journal of quality & reliability management 29 (2012) 6, pp. 626-641
Persistent link: https://www.econbiz.de/10009620499
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The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations : a framework proposal
García, Marta Rey; González, Luis Ignacio Álvarez; … - In: International review on public and non-profit marketing 10 (2013) 2, pp. 87-102
Persistent link: https://www.econbiz.de/10009761507
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The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
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Antecedents and consequences of customer retention and loyalty orientation in Romanian telecommunications market
Hnatiuc, Cristian; Mihoc, Florin - In: The changing business landscape of Romania : lessons …, (pp. 285-304). 2013
Persistent link: https://www.econbiz.de/10010386881
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Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp; Gorgoglione, Michele; Buonamassa, Daniela; … - In: The international journal of bank marketing : IJBM 31 (2013) 7, pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
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Identifying some roots of frontline employee : attitude in market orientation
Siddiqi, Mushtaq A. - In: Acta Universitatis Danubius / Oeconomica 9 (2013) 6, pp. 5-13
Persistent link: https://www.econbiz.de/10010342064
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Examining a hybrid model for e-satisfaction and e-loyalty to e-ticketing on airline websites
Elkhani, Naeimeh; Soltani, Sheida; Jamshidi, Mir Hadi Moazen - In: Journal of air transport management 37 (2014), pp. 36-44
Persistent link: https://www.econbiz.de/10010371474
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A data mining approach for segmentation-based importance-performance analysis (SOM–BPNN–IPA) : a new framework for developing customer retention strategies
Hosseini, Seyed Yaghoub; Bideh, Alireza Ziaei - In: Service business 8 (2014) 2, pp. 295-312
Persistent link: https://www.econbiz.de/10010351415