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Creative crowdsourcing : understanding participation barriers and levers from a heterogeneous crowd perspective

Djelassi, Souad; Cambier, Fanny - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 7/8, pp. 585-614

Persistent link: https://www.econbiz.de/10014321529

Drivers of the experience value of mobile money transfer service : Senegaleseuser perspectives

Fall, Ndeye Astou Manel; Diop-Sall, Fatou; Poncin, Ingrid - In: Journal of Services Marketing 35 (2021) 7, pp. 901-917

Purpose: Digital service innovations have enabled service market access, transforming Africa. This paper aims to investigate individual and contextual drivers of experience value of mobile money transfer (MMT) service during post-adoption given impacts of individual/cultural characteristics in...

Persistent link: https://www.econbiz.de/10012641262

Effects of digitalisation of organisations on internal audit activities and practices

Betti, Nathanaël; Sarens, Gerrit; Poncin, Ingrid - In: Managerial Auditing Journal 36 (2021) 6, pp. 872-888

Purpose: This paper aims to investigate how the internal audit function (IAF) modifies its activities and practices in relation to the digitalisation the organisation. This paper specifically examines the use of data analytics and the performance of consulting activities by internal auditors....

Persistent link: https://www.econbiz.de/10012641449

Commercials as context for other commercials : threat or opportunity?

Poncin, Ingrid; Derbaix, Christian - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 33-49

Persistent link: https://www.econbiz.de/10003892005

A valued agent : how ECAs affect website customers' satisfaction and behaviors

Ben Mimoun, Mohammed Slim; Poncin, Ingrid - In: Journal of retailing and consumer services 26 (2015), pp. 70-82

Persistent link: https://www.econbiz.de/10011347840

A good deal online : the impacts of acquisition and transition value on e-satisfaction and e-loyalty

Audrain-Pontevia, Anne-Françoise; N'Goala, Gilles; … - In: Journal of retailing and consumer services 20 (2013) 5, pp. 445-452

Persistent link: https://www.econbiz.de/10009768992

Mesures des réactions affectives induites par des campagnes pour causes sociales : complémentarité et convergence de mesures iconiques et verbales

Derbaix, Christian; Poncin, Ingrid; Droulers, Olivier; … - In: Recherche et applications en marketing 27 (2012) 2, pp. 71-90

Persistent link: https://www.econbiz.de/10010199792

L' avatar en marketing : synthèse, cadre eintégrateur et perspectives

Garnier, Marion; Poncin, Ingrid - In: Recherche et applications en marketing 28 (2013) 1, pp. 92-123

Persistent link: https://www.econbiz.de/10011445058

The impact of "e-atmospherics" on physical stores

Poncin, Ingrid; Mimoun, Mohamed Slim Ben - In: Journal of retailing and consumer services 21 (2014) 5, pp. 851-859

Persistent link: https://www.econbiz.de/10010407213

Customer engagement: the role of gamification

Hammedi, Wafa; Leclercq, Thomas; Poncin, Ingrid - In: Handbook of research on customer engagement, (pp. 164-185). 2019

Persistent link: https://www.econbiz.de/10013163367