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1
A customer-dominant logic of service
Heinonen, Kristina
;
Strandvik, Tore
;
Mickelsson, Karl-Jacob
- In:
Journal of service management
21
(
2010
)
4
,
pp. 531-548
Persistent link: https://www.econbiz.de/10008656284
Saved in:
2
Value and customer service management
Flint, Daniel J.
;
Gammelgaard, Britta
- In:
Handbook of global supply chain management
,
(pp. 51-63)
.
2007
Persistent link: https://www.econbiz.de/10003393874
Saved in:
3
The moderating role of service innovation on the relationship between customer satisfaction and customer value : a case of 3-star hotels in Jakarta
Sukwadi, Ronald
- In:
International journal of services, economics and management
8
(
2017
)
1/2
,
pp. 18-34
Persistent link: https://www.econbiz.de/10011892259
Saved in:
4
Kundenbindung und
Kundenwert
Krafft, Manfred
-
2007
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003439623
Saved in:
5
Kundenbewertung im Rahmen des CRM
Günter, Bernd
;
Helm, Sabrina
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 271-292)
.
2011
Persistent link: https://www.econbiz.de/10008857599
Saved in:
6
Wertorientiertes Management von Kundenbeziehungen : Berechnung des Customer Lifetime Value und Einsatz als Steuerungsgröße im CRM
Jaeck, Horst-Florian Teja
-
2011
Persistent link: https://www.econbiz.de/10008826164
Saved in:
7
Wertorientiertes Kundenmanagement im Gesundheitswesen : eine empirische Konzeption zur Optimierung des Wertbeitrages von Patienten für Krankenhausunternehmen
Clausen, Carolin Christina
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003963662
Saved in:
8
Wert- und dialogorientiertes Kundenmanagement
Schmitt, Philipp
-
2011
Persistent link: https://www.econbiz.de/10009244458
Saved in:
9
More is not always better : the impact of relationship functions on customer-perceived relationship value
Ritter, Thomas
;
Walter, Achim
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 136-144
Persistent link: https://www.econbiz.de/10009513205
Saved in:
10
Creating value in business relationships : the role of sales
Haas, Alexander
;
Snehota, Ivan
;
Corsaro, Daniela
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10009513214
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