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Pellar, Carina - 2011

Persistent link: https://www.econbiz.de/10008937638

Effect of skepticism and message abstractness on cause-related marketing campaign evaluation : the mediating role of message engagement

Bae, Mikyeung - In: Cogent business & management 7 (2020) 1, pp. 1-18

Cause-related marketing (CRM) skepticism significantly affects consumers' attitudes and behavioral intentions. Thus, this study draws from construal-level theory to identify how the mediating role of message engagement curbs CRM skepticism. An online experiment indicated that matching skeptical...

Persistent link: https://www.econbiz.de/10012643714

Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context

Thomas, Sujo; Kureshi, Sonal - In: International journal of Indian culture and business … 14 (2017) 3, pp. 365-373

Persistent link: https://www.econbiz.de/10011715078

Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing

Lauper, Patricia - 2010

Persistent link: https://www.econbiz.de/10008823291

The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns

Tangari, Andrea Heintz; Folse, Judith Anne Garretson; … - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 35-50

Persistent link: https://www.econbiz.de/10003986800

The impact of congruence in cause marketing campaigns for service firms

Roy, Donald P. - In: The journal of services marketing 24 (2010) 2/3, pp. 255-263

Persistent link: https://www.econbiz.de/10003990937

Antecedents of consumer attitudes toward cause-related marketing

Youn, Seounmi; Kim, Hyuksoo - In: Journal of advertising research 48 (2008) 1, pp. 123-137

Persistent link: https://www.econbiz.de/10003688993

Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase

Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7

Persistent link: https://www.econbiz.de/10014462364

A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising

Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18

Persistent link: https://www.econbiz.de/10013041197

Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship

Inoue, Yuhei; Havard, Cody T.; Irwin, Richard L. - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 3-18

Persistent link: https://www.econbiz.de/10011557414

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