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Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434

Persistent link: https://www.econbiz.de/10011413158

Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives

Vujičić, Maja; Grbac, Bruno; Mozetič, Vladimir - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 185-203

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Advertising healthy eating to young consumers : insights from English and Swedish adolescents

Sherrington, Anna Maria; Oakes, Steve; Hunter-Jones, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1624-1655

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Consumer education and food waste : an example of the bakery market : the case of young consumer

Wojciechowska-Solis, Julia; Śmiglak-Krajewska, Magdalena - In: European research studies 23 (2020) 5, pp. 89-96

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The influence of social norms on consumer behavior : a meta-analysis

Melnyk, Vladimir; Carrillat, François A.; Melnyk, Valentyna - In: Journal of marketing 86 (2022) 3, pp. 98-120

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The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention

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Personal norm and pro-environmental consumer behavior : an application of norm activation theory

Setiawan, Budi Indra; Afiff, Adi Zakaria; Heruwasto, … - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 40-49

Manuscript type: Research article Research Aims: This study aims to fill the research gap from previous research regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and ascription of responsibility as antecedents to activate...

Persistent link: https://www.econbiz.de/10012696130

The multi-actor perspective of engagement on social media

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Where do we go from here? : a research agenda for Islamic marketing borrowing from social marketing

Koku, Paul Sergius; Jusoh, Osman - In: International journal of islamic marketing and branding 1 (2015) 1, pp. 5-15

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Place identity and sustainable consumption : implications for social marketing

Lee, Christina Kwai Choi; Yap, Sheau-Fen; Levy, Deborah S. - In: Journal of strategic marketing 24 (2016) 7, pp. 578-593

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