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Eisend, Martin; Knoll, Silke; Schmidt, Susanne; … - In: Current insights and future trends : [extended versions …, (pp. 353-363). 2012

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Küster-Rohde, Franziska; Eisend, Martin - In: Current insights and future trends : [extended versions …, (pp. 55-65). 2012

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Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216

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Fell, Anja; Eisend, Martin - In: Marketing : ZFP ; journal of research and management 35 (2013) 3, pp. 176-184

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Pick, Doreén; Eisend, Martin - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 186-204

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Eisend, Martin; Lehmannm, Donald R. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 115-129

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Eisend, Martin; Evanschitzky, Heiner; Gilliland, David I. - In: The journal of product innovation management : an … 33 (2016) 3, pp. 260-276

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Eisend, Martin (ed.); Franke, George R. (ed.); … - 2016

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Eisend, Martin; Franke, George R.; Leigh, James H. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 1-3

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Sharma, Piyush; Roy, Rajat - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 78-84

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