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A meta-analysis of price change fairness perceptions
Tarrahi, Farid; Eisend, Martin; Dost, Florian - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 199-203
Persistent link: https://www.econbiz.de/10011490887
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Meta-analysis selection bias in marketing research
Eisend, Martin; Tarrahi, Farid - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 317-326
Persistent link: https://www.econbiz.de/10010427988
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How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin; Tarrahi, Farid - In: Journal of public policy & marketing 41 (2022) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
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Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin; Tarrahi, Farid - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 1, pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
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The effectiveness of advertising : a meta-meta-analysis of advertising inputs and outcomes
Eisend, Martin; Tarrahi, Farid - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 519-531
Persistent link: https://www.econbiz.de/10011633874
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App Users Unwittingly in the Spotlight: A Model of Privacy Protection in Mobile Apps
Wottrich, Verena M.; van Reijmersdal, Eva A.; Smit, Edith G. - In: Journal of Consumer Affairs (2018)
Persistent link: https://www.econbiz.de/10012094026
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Adolescents and handheld advertising : The roles of brand familiarity and smartphone attachment in the processing of mobile advergames
Berlo, Zeph M. C.; van Reijmersdal, Eva A.; Rozendaal, … - In: Journal of Consumer Behaviour 19 (2020) 5, pp. 438-449
Persistent link: https://www.econbiz.de/10012272720
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Effects of television brand placement on brand image
van Reijmersdal, Eva A.; Neijens, Peter C.; Smit, Edith G. - In: Psychology & marketing 24 (2007) 5, pp. 403-420
Persistent link: https://www.econbiz.de/10007723502
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Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience
van Noort, Guda; Voorveld, Hilde A.M.; van Reijmersdal, … - In: Journal of interactive marketing : a quarterly … 26 (2012) 4, pp. 223-235
Persistent link: https://www.econbiz.de/10010015455
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Disclosing Celebrity Endorsement in a Television Program to Mitigate Persuasion: How Disclosure Type and Celebrity Credibility Interact
Dekker, Kim; van Reijmersdal, Eva A. - In: Journal of promotion management : JPM 19 (2013) 2, pp. 224-240
Persistent link: https://www.econbiz.de/10010109195