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A meta-analysis of the effects...
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Konsumentenverhalten
67
Consumer behaviour
66
Advertising
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55
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55
Meta-analysis
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German
44
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Eisend, Martin
202
Reijmersdal, Eva A. van
38
Boerman, Sophie C.
16
Kuß, Alfred
14
Rozendaal, Esther
14
Buijzen, Moniek
11
van Reijmersdal, Eva A.
10
Rosengren, Sara
9
Koch, Jochen
8
Langer, Alexandra
7
Neijens, Peter
7
Neijens, Peter C.
7
Noort, Guda van
7
Petermann, Arne
7
Smit, Edith G.
7
Tarrahi, Farid
7
Küster-Rohde, Franziska
6
Schuchert-Güler, Pakize
6
van Reijmersdal, Eva
6
Berlo, Zeph M. C. van
5
Evanschitzky, Heiner
5
Hudders, Liselot
5
Knoll, Silke
5
Richter, Thorsten
5
Smit, Edith
5
Apaolaza, Vanessa
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Hartmann, Patrick
4
Langner, Tobias
4
Rößner, Anna
4
Schmidt, Susanne
4
Tomczak, Torsten
4
Voorveld, Hilde
4
Bothfeld, Silke
3
Dahlén, Micael
3
Hermann, Erik
3
Karpinska-Krakowiak, Malgorzata
3
Möller, Jana
3
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2
ICORIA <14., 2015, London>
2
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1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
Institut für Marketing <Berlin>
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Springer Nature Switzerland AG
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International journal of advertising : the quarterly review of marketing communications
24
Journal of advertising : official publication of the American Academy of Advertising
17
International journal of advertising : the review of marketing communications
14
Journal of advertising
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
European Advertising Academy
8
Journal of current issues and research in advertising : JCIRA
8
Journal of the Academy of Marketing Science
8
Psychology & marketing
8
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
7
Journal of business research : JBR
7
SpringerLink / Bücher
7
Advances in advertising research
5
BuR - Business Research
5
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5
Journal of international marketing
5
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Marketing letters : a journal of research in marketing
5
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Breaking new ground in theory and practice
3
Business research
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
Diskussionsbeiträge
3
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
3
Journal of business economics : JBE
3
Journal of marketing
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Marketing : ZFP ; journal of research and management
3
Marketing Letters
3
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Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
Cutting edge international research
2
Journal of Consumer Psychology
2
Journal of promotion management : JPM
2
Journal of retailing
2
Lehrbuch
2
Marketing : journal of research and management
2
Springer eBook Collection
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ECONIS (ZBW)
192
OLC EcoSci
37
RePEc
11
EconStor
8
Other ZBW resources
8
USB Cologne (EcoSocSci)
6
USB Cologne (business full texts)
2
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41
A meta-analysis of price change fairness perceptions
Tarrahi, Farid
;
Eisend, Martin
;
Dost, Florian
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 199-203
Persistent link: https://www.econbiz.de/10011490887
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42
Meta-analysis selection bias in marketing research
Eisend, Martin
;
Tarrahi, Farid
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010427988
Saved in:
43
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
44
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
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45
The effectiveness of advertising : a meta-meta-analysis of advertising inputs and outcomes
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 519-531
Persistent link: https://www.econbiz.de/10011633874
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46
App Users Unwittingly in the Spotlight: A Model of Privacy Protection in Mobile Apps
Wottrich, Verena M.
;
van Reijmersdal, Eva A.
;
Smit, Edith G.
- In:
Journal of Consumer Affairs
(
2018
)
Persistent link: https://www.econbiz.de/10012094026
Saved in:
47
Adolescents and handheld advertising : The roles of brand familiarity and smartphone attachment in the processing of mobile advergames
Berlo, Zeph M. C.
;
van Reijmersdal, Eva A.
;
Rozendaal, …
- In:
Journal of Consumer Behaviour
19
(
2020
)
5
,
pp. 438-449
Persistent link: https://www.econbiz.de/10012272720
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48
Effects of television brand placement on brand image
van Reijmersdal, Eva A.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Psychology & marketing
24
(
2007
)
5
,
pp. 403-420
Persistent link: https://www.econbiz.de/10007723502
Saved in:
49
Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience
van Noort, Guda
;
Voorveld, Hilde A.M.
;
van Reijmersdal, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 223-235
Persistent link: https://www.econbiz.de/10010015455
Saved in:
50
Disclosing Celebrity Endorsement in a Television Program to Mitigate Persuasion: How Disclosure Type and Celebrity Credibility Interact
Dekker, Kim
;
van Reijmersdal, Eva A.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10010109195
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