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Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames
van Reijmersdal, Eva A.; Rozendaal, Esther; Buijzen, Moniek - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10009820981
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Effects of online advertising format and persuasion knowledge on audience reactions
Tutaj, Karolina; van Reijmersdal, Eva A. - In: Journal of marketing communications 18 (2012) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10009823864
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Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism
van Noort, Guda; Antheunis, Marjolijn L.; van … - In: Journal of marketing communications 18 (2012) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10009823866
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Online behavioral advertising : a literature review and research agenda
Boerman, Sophie C.; Kruikemeier, Sanne; Zuiderveen … - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 363-376
Persistent link: https://www.econbiz.de/10011744285
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"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.; Willemsen, Lotte M.; Aa, Eva P. van der - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
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Attention battle : the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context
Boerman, Sophie C.; Smit, Edith G.; Meurs, Lex van - In: Breaking new ground in theory and practice, (pp. 297-312). 2011
Persistent link: https://www.econbiz.de/10009381012
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Privacy concerns matter, knowledge does not : investigating effects of online behavioral advertising among Chinese and dutch adults
Zhang, Dong; Voorveld, Hilde; Boerman, Sophie C. - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 392-410
Persistent link: https://www.econbiz.de/10014416051
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Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.; Tessitore, Tina; Müller, Céline M. - In: International journal of advertising : the review of … 40 (2021) 1, pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
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Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.; Müller, Céline M. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
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Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.; Smit, Edith G. - In: International journal of advertising : the review of … 42 (2023) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10014233914