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The effects of political ideology and brand familiarity on conspicuous consumption of fashion products

Hewage, Ganga S. Urumutta; Klucarova, Sona; Boman, Laura - In: Journal of global fashion marketing : JGfM 12 (2021) 4, pp. 343-358

Persistent link: https://www.econbiz.de/10012627133

How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value

Richards-Carpenter, Nastaran Norouzi; Grantz, Thimo - In: Building corporate identity, image and reputation in …, (pp. 487-514). 2022

Persistent link: https://www.econbiz.de/10012609421

Rebranding - a criteria-based analysis and comparison of the rebranding strategies of the fashion heritage brands Burberry and J.Crew

Cleff, Thomas; Elezi, Ernesa; Walter, Nadine - 2020

Persistent link: https://www.econbiz.de/10012601647

Building a sustainable brand image in luxury fashion companies

Faraoni, Monica - In: The art of digital marketing for fashion and luxury …, (pp. 273-296). 2021

Persistent link: https://www.econbiz.de/10012607412

Retaining the Cachet of Luxury Fashion Brands on Social Media Through Storytelling and Narratives

Y, Hemantha - 2021

study incorporates qualitative study, i.e., content analysis of top five luxury fashion brands, namely, Nike, Hermès, GUCCI …, Adidas and Louis Vuitton, as rated by Brandwatch index-Q4 2019 Fashion index across social media platforms. The study finds …

Persistent link: https://www.econbiz.de/10013237055