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Examining variety seeking behavior : a study with reference to fast moving consumer goods (FMCG)
Jayanthi, K.; Rajendran, G. - In: Journal of food products marketing 20 (2014) 3, pp. 283-307
Persistent link: https://www.econbiz.de/10010362762
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The same old song : the power of familiarity in music choice
Ward, Morgan K.; Goodman, Joseph K.; Irwin, Julie R. - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10010259973
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Exploring impulse buying in services : toward an integrative framework
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 154-170
Persistent link: https://www.econbiz.de/10010345193
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Gestaltung der Informationsmenge zur Erzielung von Mental Convenience bei Produktlinien im FMCG-Bereich
Esch, Franz-Rudolf; Spomer, Olga - In: Marketing : ZFP ; journal of research and management 36 (2014) 1, pp. 37-53
Persistent link: https://www.econbiz.de/10010251748
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Capsule hotels : offering experiential value or perceived as risky by tourists? : an optimum stimulation level model
Chen, Huei-Ju; Wong, Soke Wen; Bilgihan, Anil; Okumus, Fevzi - In: International journal of hospitality management 86 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012241480
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Multi-homing on SNSs : the role of optimum stimulation level and perceived complementarity in need gratification
Gu, Rui; Oh, Lih-Bin; Wang, KanLiang - In: Information & management : the internat. journal of … 53 (2016) 6, pp. 752-766
Persistent link: https://www.econbiz.de/10011576963
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Variety seeking behaviour on Asian traditional food accompaniment : pickles
Thanigan, Jayanthi; Rajendran, G. - In: International journal of business innovation and research 10 (2016) 4, pp. 478-500
Persistent link: https://www.econbiz.de/10011646555
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Colours in advertising and affective responses : the moderating role of gender and optimum stimulation level
Balamoorthy, S.; Pandey, Mrinalini - In: International journal of applied management science 11 (2019) 3, pp. 255-276
Persistent link: https://www.econbiz.de/10012110840
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Linking and anticipating impulse buying in services : a review
Kalita, Kalyani; Sarma, Mrinmoy K. - In: The marketing review 17 (2017) 3, pp. 385-406
Persistent link: https://www.econbiz.de/10011853847
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Individual differences in consumer information search for services : a multiple mediation study
Utkarsh - In: Journal of retailing and consumer services 37 (2017), pp. 33-42
Persistent link: https://www.econbiz.de/10011729709