Narrow search
Showing 61 - 70 of 11,669
Cover Image
Perspectives and dimensions of consumer innovativeness : a literature review and future agenda
Kaushik, Arun Kumar; Rahman, Zillur - In: Journal of international consumer marketing 26 (2014) 3, pp. 239-263
Persistent link: https://www.econbiz.de/10010380442
Cover Image
A US-China comparative study of cloud computing adoption behavior : the role of consumer innovativeness, Performance expectations and social influence
Ratten, Vanessa - In: Journal of entrepreneurship in emerging economies : JEEE 6 (2014) 1, pp. 53-71
Persistent link: https://www.econbiz.de/10010380685
Cover Image
A taxonomy of mobile phone consumers : insights for marketing managers
Aroean, Lukman; Michaelidou, Nina - In: Journal of strategic marketing 22 (2014) 1, pp. 73-89
Persistent link: https://www.econbiz.de/10010259204
Cover Image
Are innovative consumers emotional and prestigiously sensitive to price?
Aroean, Lukman; Michaelidou, Nina - In: Journal of marketing management : MM 30 (2014) 3/4, pp. 245-267
Persistent link: https://www.econbiz.de/10010345681
Cover Image
Antecedents and consequences of innate willingness to pay for innovations : understanding motivations and consumer preferences of prospective early adopters
Frank, Björn; Enkawa, Takao; Schvaneveldt, Shane J.; … - In: Technological forecasting & social change : an … 99 (2015), pp. 252-266
Persistent link: https://www.econbiz.de/10011524547
Cover Image
Vicarious innovativeness or vicarious learning : the role of existing vicarious innovativeness in new product purchase intentions
Chao, Chih-Wei; Reid, Mike; Hung, Yu-Chen - In: Australasian marketing journal 24 (2016) 1, pp. 87-92
Persistent link: https://www.econbiz.de/10011484686
Cover Image
Customer relationship investment and relationship strength : evidence from insurance industry in China
Shi, Guicheng; Bu, Huimei; Ping, Yuan; Liu, Matthew Tingchi - In: The journal of services marketing 30 (2016) 2, pp. 201-211
Persistent link: https://www.econbiz.de/10011487039
Cover Image
Diffusion of innovation : the case of ethical tourism behavior
Ganglmair-Wooliscroft, Alexandra; Wooliscroft, Ben - In: Journal of business research : JBR 69 (2016) 8, pp. 2711-2720
Persistent link: https://www.econbiz.de/10011506822
Cover Image
Comparing consumer innovativeness and ethnocentrism of young-adult consumers
Rašković, Matevž; Ding, Zhonghui; Škare, Vatroslav; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3682-3686
Persistent link: https://www.econbiz.de/10011515230
Cover Image
The influence of innovativeness on on-site smartphone use among American travelers : implications for context-based push marketing
Tussyadiah, Iis P. - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 806-823
Persistent link: https://www.econbiz.de/10011517364